Comments on: e-mail open rates highest on tuesday (or ‘tuesday has no feel’) http://www.cheezhead.com/2006/03/01/e-mail-open-rates-highest-on-tuesday-or-tuesday-has-no-feel/ Insight and opinion from the world of employment. Fri, 13 Nov 2009 04:01:22 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: thomas delorme http://www.cheezhead.com/2006/03/01/e-mail-open-rates-highest-on-tuesday-or-tuesday-has-no-feel/comment-page-1/#comment-496 thomas delorme Thu, 02 Mar 2006 11:44:55 +0000 http://www.cheezhead.com/2006/03/01/e-mail-open-rates-highest-on-tuesday-or-tuesday-has-no-feel/#comment-496 according to what i know i'd go for tuesday 10:30 ou 11 AM (no longer in a meeting, not yet thinking about lunch) for immediate efficiency ... according to what i know i’d go for tuesday 10:30 ou 11 AM (no longer in a meeting, not yet thinking about lunch) for immediate efficiency …

]]> By: Steven Rothberg http://www.cheezhead.com/2006/03/01/e-mail-open-rates-highest-on-tuesday-or-tuesday-has-no-feel/comment-page-1/#comment-495 Steven Rothberg Thu, 02 Mar 2006 01:31:41 +0000 http://www.cheezhead.com/2006/03/01/e-mail-open-rates-highest-on-tuesday-or-tuesday-has-no-feel/#comment-495 I definitely concur. The open and click through rates on the targeted email campaigns that we deliver on behalf of our clients are the best on Tuesdays followed closely by Monday afternoons and Wednesdays. I've seen summaries of studies that seem to indicate that overnight and weekends are the best. When you scratch the surface a bit, the studies only indicate that those are the best times for deliverability. I suppose if your goal is to land an email in someone's inbox, then that's fine. But for those of us who care about ROI, deliverability is important but far more important are opens, clicks, applications, and hires. I definitely concur. The open and click through rates on the targeted email campaigns that we deliver on behalf of our clients are the best on Tuesdays followed closely by Monday afternoons and Wednesdays.

I’ve seen summaries of studies that seem to indicate that overnight and weekends are the best. When you scratch the surface a bit, the studies only indicate that those are the best times for deliverability. I suppose if your goal is to land an email in someone’s inbox, then that’s fine. But for those of us who care about ROI, deliverability is important but far more important are opens, clicks, applications, and hires.

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