monster quietly testing pay-per-click with resumes?

Wed, Mar 8, 2006

It’s a pay-per-click model for accessing resumes.

Rumor has it that Monster is quietly testing a system where employers pay-per-resume every time a record is clicked via a search of their resume database.

If anyone knows anything about this or has access to screenshots, feel free to contact me at joel@hrseo.com.

Although unsubstantiated, such a system makes sense. It would play right into Monster’s strengths vs. the commoditization of job content that is Google, Craigslist and others: Their resume database (and traffic).

By trading job posting revenue for a pay-per-click resume database strategy, they’ll certainly buy themselves some time fending off the inevitable future of low-cost and free.

This post was written by:

Joel Cheesman - who has written 1278 posts on Cheezhead.

One of the most widely-read bloggers on emerging recruitment issues in the world. Accomplishments include being named Recruiting.com’s Best Technology Recruitment Blog and Best Recruiting Blog. Joel's been featured in Fast Company magazine, BusinessWeek Magazine, Resumes for Dummies, U.S. News & World Report, The Wall Street Journal and more. Plug into Joel via Twitter, MySpace, Facebook, iTunes, YouTube or Flickr.

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1 Comments For This Post

Scott Schnaars Says:
March 8th, 2006 at 3:20 pm

With so much recruitment buzz around OFCCP lately, why would this be a good move? In the new world, it is my understanding, that a recruiter needs to review and disposition each resume that is returned in a defined search.

Wouldn’t a PPC model be a very expensive proposition for any Monster client that has OFCCP requirement responsibilities?

Scott Schnaars Says:
March 8th, 2006 at 3:20 pm
With so much recruitment buzz around OFCCP lately, why would this be a good move? In the new world, it is my understanding, that a recruiter needs to review and disposition each resume that is returned in a defined search.

Wouldn’t a PPC model be a very expensive proposition for any Monster client that has OFCCP requirement responsibilities?

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