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Time will tell, but this should be an absolute slam dunk in bringing Google and employers together: Diversity.
Google AdWords now offers demographic targeting.
As an AdWords client, you can now put your advertising in front of a myriad of audiences, including segments of age, gender and household income.
AdWords already allows specific targeting to geographic area. The data is gathered by comScore Media Metrix. For now, it’s U.S.-only.
There is a wide variety of scenarios by which an employer could benefit and narrow down to a specific audience. However, I suspect just being able to target recruitment advertising efforts by diversity is going to be enough to get some employers to do it.
Who wouldn’t want to be able to tell the Feds, "Yeah, we use Google to target this age group, or that gender"?
This is particularly nice for quite a few job sites as well. For example, TheLadders, who cater to high-income job opportunities, would benefit by being able to target specific household incomes.
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