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monster losing grip on no. 1 ranking for keyword ‘jobs’ on google

Tue, Mar 14, 2006

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The bad news for Monster is they’re losing their No. 1 ranking for the keyword "jobs" on Google.*

The good news is they’re losing it to Jobs.com, which is pretty much just Monster by another name.

The even better news for Monster is they hold the No. 1 & 2 spots for the most coveted search word in the recruiting space, garnering 7-plus million searches annually.

Jobsno1_1

Monster has been No. 1 for "jobs" since I can remember. Not that their ignoring their place in search engine sun, but they’ve fine-tuned Jobs.com for search traffic almost exclusively (they probably get a good number of users who simply type in "jobs.com" in their browser as well).

A look at Jobs.com is a lesson in search engine friendliness, opposed to Monster’s human focus. The fact that they’ve maneuvered themselves to 20 percent of the Top 10 and the Top 2 of those is pretty impressive.

As much as I loathe The Trumpasaurus, I have to take my hat off to them on this one. They clearly understand the value of search.

Now, anyone want to dethrone them? Give me a shout.

* Current results on Google may vary due to updating.
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This post was written by:

Joel Cheesman - who has written 1253 posts on Cheezhead.

One of the most widely-read bloggers on emerging recruitment issues in the world. Accomplishments include being named Recruiting.com’s Best Technology Recruitment Blog and Best Recruiting Blog. Joel's been featured in Fast Company magazine, BusinessWeek Magazine, Resumes for Dummies, U.S. News & World Report, The Wall Street Journal and more. Plug into Joel via Twitter, MySpace, Facebook, iTunes, YouTube or Flickr.

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3 Comments For This Post

  1. Jason Davis Says:

    yes and they paid 800k for the jobs.com domain name in a bankruptcy sale.

  2. David Reynolds Says:

    On Google UK, we have taken them off the top spot!

    What are the green ticks that you have next to each result on the screen shot?

  3. Jon Kelley Says:

    Not sure if this is a beta or a full roll-out, but it appears that Jobs.com is now offering job postings for $25/ad. Doesn’t come with all the bells and whistles of a Monster job posting. Ad only appears on Jobs.com, for 30 days.

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