MediaPost reports today that Google has partnered with radio giant Clear Channel to integrate AdWords and Google search into Clear Channel’s Web properties, saying “The deal will give local advertisers who use Clear Channel a leg up by displaying their ads first, before other sponsored search results.” The move puts Google, who recently acquired radio-based property dMarc, one step closer to a fruitful relationship with the airwaves.
And a few thoughts regarding employment:
1. Diversity. All radio stations target a specific demographic, which typically encompasses particular races, ages, sexes, etc. Google getting closer to radio in this way helps employers target a more diverse audience.
2. Local. Most recruting is local in nature. This deal helps employers better geotarget their job openings and make it far more difficult for someone in Pakistan to find and apply to a job in Des Moines.
3. Partnership. The aura and benefits of partnering with Google should far outweigh the prospect of partnering with Monster, CareerBuilder or any other job site. And as Google gets more vertical, how long will take to better integrate things like local jobs (and real estate, autos, etc.) into Google’s network of partners.
Pretty powerful stuff.
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Blog sponsored by Job Central.com’s Online Recruitment Solutions.
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