Cheezhead

There’s a must-read over at ClickZ entitled “As Google Base Builds, Local Advertisers and Vertical Sites Get on Board.”

Highlight:

“Matthew Scherg used to post job ads on Monster.com, but the leads were lacking and the price became too high for SITE Staffing, his Wisconsin-based job placement firm. On Monday, the skilled staffing coordinator began posting free ads on Google Base in hope of finding candidates to fill roles as manual lathe machinists and sheet metal fabricators.

“Scherg knows the Google name, and uses the site for Web searches, so ‘it just made sense as something to try out,’ he explained. Scherg figures he’ll post anywhere from 30 to 50 jobs on the new free local classifieds site in the next month, and go back daily to update his listings.”

And some interesting perspective from an online classifieds site using Base: “‘I don’t see [Google Base] as a threat,’ commented Terri Sutryk, Web developer at ABetterWay.com, a free real estate listings site that derives ad revenue from local contractor listings. In fact, Google Base has helped drive an average of 700 to 800 unique visitors each day to ABetterWay.com, she said. The company has featured 1,900 listings on average on Google Base for the past three months, and uploads listings in bulk each day to the system. ‘Technology is bringing the buyer, seller and real estate professional together whether Google’s involved or not,’ opined Sutryk.

Click here for the whole story. There area also quotes from Indeed and Oodle.

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