Comments on: indeed.com adds sponsored listings (smells like google adwords … and adsense) http://www.cheezhead.com/2006/04/29/indeedcom-adds-sponsored-listings-smells-like-google-adwords/ insight and opinion from the mind of joel cheesman Fri, 16 May 2008 20:50:18 +0000 http://wordpress.org/?v=2.2.2 By: joel http://www.cheezhead.com/2006/04/29/indeedcom-adds-sponsored-listings-smells-like-google-adwords/#comment-677 joel Mon, 01 May 2006 12:47:56 +0000 http://www.cheezhead.com/2006/04/29/indeedcom-adds-sponsored-listings-smells-like-google-adwords/#comment-677 Time will tell. Bottom line is ROI ... if a job board can upsell their postings to show up as sponsored results on Indeed, it becomes a revenue opp FOR the job site. Time will tell. Bottom line is ROI … if a job board can upsell their postings to show up as sponsored results on Indeed, it becomes a revenue opp FOR the job site.

]]> By: kiani http://www.cheezhead.com/2006/04/29/indeedcom-adds-sponsored-listings-smells-like-google-adwords/#comment-673 kiani Mon, 01 May 2006 07:31:50 +0000 http://www.cheezhead.com/2006/04/29/indeedcom-adds-sponsored-listings-smells-like-google-adwords/#comment-673 I agree with harmony jones, I was surprised when I read "“they are creating additional revenue for the job sites they spider". The way I see it, Indeed will be charging the job sites for premium placement of their ads. Am I missing something? I agree with harmony jones, I was surprised when I read ““they are creating additional revenue for the job sites they spider”. The way I see it, Indeed will be charging the job sites for premium placement of their ads. Am I missing something?

]]> By: harmonyjones http://www.cheezhead.com/2006/04/29/indeedcom-adds-sponsored-listings-smells-like-google-adwords/#comment-672 harmonyjones Mon, 01 May 2006 04:53:53 +0000 http://www.cheezhead.com/2006/04/29/indeedcom-adds-sponsored-listings-smells-like-google-adwords/#comment-672 yes, works for Google but Google is not a vertical and not crawling one specific type of content (in this case jobs!) so less room for conflicts of interest. Joel - can you clarify what you mean when you say "they are creating additional revenue for the job sites they spider?" Do you mean revenue FROM them or FOR them? Thanks! yes, works for Google but Google is not a vertical and not crawling one specific type of content (in this case jobs!) so less room for conflicts of interest.

Joel - can you clarify what you mean when you say “they are creating additional revenue for the job sites they spider?” Do you mean revenue FROM them or FOR them?

Thanks!

]]> By: joel http://www.cheezhead.com/2006/04/29/indeedcom-adds-sponsored-listings-smells-like-google-adwords/#comment-669 joel Sun, 30 Apr 2006 18:08:07 +0000 http://www.cheezhead.com/2006/04/29/indeedcom-adds-sponsored-listings-smells-like-google-adwords/#comment-669 Works for Google. Works for Google.

]]> By: harmony jones http://www.cheezhead.com/2006/04/29/indeedcom-adds-sponsored-listings-smells-like-google-adwords/#comment-661 harmony jones Sun, 30 Apr 2006 03:04:20 +0000 http://www.cheezhead.com/2006/04/29/indeedcom-adds-sponsored-listings-smells-like-google-adwords/#comment-661 How are they creating additional revenue for the job sites they spider? You mean revenue "from" the job sites they spider? In your example with DICE- http://www.indeed.com/jobs?q=Business+Analyst&l=&radius= The organic result for the same sponsored job is just 2 places below, if the jobseeker clicks the sponsored job link then DICE is paying for that referral on (a pay per click basis) if the job seeker clicks on the organic result Dice pays nothing for the referral. So Indeed aggregates Dices content and then charges DICE for referral back to their own content!! Personally I think "sponsored jobs" is a bad idea , it kills the model by creating a conflict of interest. Indeed is now effectively allowing jobs to be posted directly on their site and in doing so competing with the job boards..... How are they creating additional revenue for the job sites they spider?
You mean revenue “from” the job sites they spider?

In your example with DICE-

http://www.indeed.com/jobs?q=Business+Analyst&l=&radius=

The organic result for the same sponsored job is just 2 places below, if the jobseeker clicks the sponsored job link then DICE is paying for that referral on (a pay per click basis) if the job seeker clicks on the organic result Dice pays nothing for the referral.

So Indeed aggregates Dices content and then charges DICE for referral back to their own content!!

Personally I think “sponsored jobs” is a bad idea , it kills the model by creating a conflict of interest. Indeed is now effectively allowing jobs to be posted directly on their site and in doing so competing with the job boards…..

]]>