Andy Beal expects a deal to be completed between Oodle and the Washington Post very soon that would integrate Oodle’s online classified spidered content into an overhaul at ReadExpress.
The ongoing land grab of (most) of the verticals is extremely entertaining, and I think it’s a strong strategy that’s bound to become more competitive. Right now, […]

A few tips about getting the most out of your e-mail marketing campaigns. No particular order:
1. Avoid all-caps, symbols. Sending messages with “FREE,” “MAKE MILLIONS FROM HOME,” “$$$$,” “!!!!!” and “NEW YORK JOBS” in the subject line are sure ways to get dumped into the spam filter.
2. Personalize. If your message is customized to a […]

The long tail got a little longer today. I’ve launched my own online job community: Oaseo.
It targets the search engine optimization and marketing industry exclusively. Call it a micro-niche or a micro-vertical.
Why? On the surface, it may seem like a strange endeavor, but to me it seems like a perfectly logical extension into what I […]

Interesting story on Jeff Taylor’s new gig Eons, Inc., which apparently includes some sort of search engine: “Monster Founder Finds New Niche.”

The vultures are starting to circle vertical search.
From Bill Burnham: “The first and most immediate set of losers will be the start-up vertical search players (indeed one can only imagine the long faces at Trulia (and their VC backers) when they got their first look at Google Real Estate). Of course losers may not […]

You can now count Yahoo!-owned HotJobs as a supplier of content to Google Base, in addition to CareerBuilder. Two down, one to go.

From today’s MediaPost on Google Base:

“Local search analyst Greg Sterling said that pushing out Google Base listings into the main search results should make the service more user-friendly. ‘I think that they fundamentally recognize that Base is not a meaningful thing unless they develop specialized user experience around the content,’ he said. ‘The problem was […]