Cheezhead

There’s a must-read interview with Seth Godin at SEObook.com if search marketing is anywhere on your radar. Favorite Q&A:

Q: In Purple Cow (one of my favorite books) you stress the importance of being remarkable. How does that relate to linking or internet marketing? Can a company succeed on the web without being remarkable? What should I do if my business or field generally is not remarkable?

A: By remarkable, I mean only, “worth making a remark about”. So, if you want your idea to spread online, you only have three choices:
a. buy a lot of ads.
b. do really good SEO so that people who have already decided to search for what you have, find you
c. have the community that knows about you tell their friends, their blog readers, etc.

C, naturally, is a neat way to get to B. That’s part of the genius of Google … that being remarkable is the easiest way to improve you Google ranking.

If what you sell is boring, it’s probably because your organization WANTS it to be. Which is fine, but then you shouldn’t expect fast growth or high Google ranking most of the time. They can make coffee and charity and political candidates interesting. Only by treating what you do as a commodity do you make it a commodity.

Seth will be speaking at ERExpo in Sept. I’m speaking at a competitive conference scheduled at the same time. I’ll lose, but I’m praying Manaster will video tape the session and put it online for public consumption … hey, there’s a viral, traffic-building, Google-rank-enhancing idea for ya’!

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