Archive | May, 2006
5 good minutes with peter weddle
I had a quick sit-down with Peter Weddle during the Kennedy conference last week. Weddle is always insightful - as well as niche’s biggest cheerleader - and shares some interesting opinions about .jobs, Texas hold ‘em and the Blue Man Group (5 mins.):
Continue reading...pricey tv ads suck, just ask ask (and espn)
17. May 2006
The results from two large TV advertising campaigns are starting to come in, and it’s not pretty. 1) Mobile ESPN, reported by Sports Business Daily: Mobile ESPN has lost $25M so far after launching a $30M ad campaign that included an ad on ABC’s Super Bowl broadcast, according to Alice Cuneo of AD AGE. Disney President & [...]
Continue reading...after submitting your resume, please be sure to clean the cat box
16. May 2006
I love HotJobs‘ idea of targeted banner advertising.
Continue reading...verticalsearch.net’s interview with indeed’s paul forster
15. May 2006
Pay per click (PPC) will become more and more important. Pay for performance is a powerful model on the web and it will be true for classifieds, too … The data will become ubiquitous, so what you do with the data becomes important. It’s very easy to create a site with a lot of data, [...]
Continue reading...seth godin interview at seobook.com
15. May 2006
There’s a must-read interview with Seth Godin at SEObook.com if search marketing is anywhere on your radar. Favorite Q&A: Q: In Purple Cow (one of my favorite books) you stress the importance of being remarkable. How does that relate to linking or internet marketing? Can a company succeed on the web without being remarkable? What should [...]
Continue reading...in defense of pay-per-click advertising (or jobster’s jason goldberg is way off-target)
14. May 2006
Might be the UK night life or the wine and cheese, but Jobster’s Jason Goldberg has been particularly off-base in his recent criticism of pay-per-click advertising here and here. He says, “… is cost-per-click really the right model for recruitment advertising? Sure, it’s more efficient to only have to pay when people click on your job [...]
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- confessions of a former careerbuilder sales guy
- monstirs sells english are reely good
- monster still really dumb, buys trovix
- theladders should stop bait-n-switch tactics
- sharethis shares share data (e-mail still rules, sorta)
- vault snags monster exec
- careerbuilder job app launches on iphones
- careerbuilder wants you to work at the gap
- jobfox interjects on your behalf
- richard castellini interview (part one)
- ax falling hard at careerbuilder? (206)
- grey marketing team - job posting scam (93)
- theladders should stop bait-n-switch tactics (82)
- monstirs sells english are reely good (61)
- is jason goldberg killing jobster? (54)
- monster's top sales rep jumping ship too? (39)
- is not owning a job board getting you down? (34)
- adster rocks! (29)
- monster still really dumb, buys trovix (27)
- cheezhead sells out (25)
- if given the chance, i’ll tweet for you
- the resumator launches, secures funding
- adicio launches careercast
- 2009 predictions
- jobcentral on nbc nightly news
- a look back at our 2008 predictions
- hiring strategies for 2009
- weight loss at work
- iviioo - youtube of recruiting?
- bountyjobs appoints three new execs
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18. May 2006
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