jobcentral wins auction
June 11th, 2006
Last week’s eBay auction certainly received a lot more attention than I expected, as well as quite a bit more money than I anticipated. Guess vendors at SHRM are motivated to look outside the typical direct mail piece or conference bag sponsorship as a way to build brand awareness.
It gives me great pleasure to introduce JobCentral as the winner of Cheezhead’s SHRM Conquest auction. I’ve known JobCentral’s Bill Warren since he ran Online Career Center (OCC), and I was a snotty-nosed kid at E.span in Indianapolis during the ’90s.
It’s fair to say we both have a great deal of respect for each other and are fans of each other’s work. We’re also both big backers of The Tribe, which is far more important than Internet recruiting.
When I asked Bill why he took the bidding so high, his response was, “I just thought [the idea] was absolutely brilliant.” Bill’s a man of few words. And in his spirit, I’ll keep this post short as well and just end by saying JobCentral rocks!
June 11th, 2006 at 8:11 pm
[…] In a post in his blog, Cheesman revelead the winner as JobCentral. “It’s fair to say we both have a great deal of respect for each other and are fans of each other’s work,” Cheesman said. Technorati Tags: Cheezhead.com eBay Jobcentral Joel Cheesman […]
June 12th, 2006 at 11:19 pm
Glad I did not try to bid, a bit rich for my blood! :-) Congrat’s to you Joel and JobCentral I hope the publicity works out.
June 16th, 2006 at 7:59 am
[…] According to Alexa, the traffic spike generated by an industry auction is competitive to that of an acquisition: […]
March 27th, 2007 at 11:44 am
[…] Jim Kukral: How exactly did this sponsorship come about? Who contacted who? Who came up with the $100k number? Joel: My blog had done (and continues to do) a nice job of supporting my SEO business. So the issue arose of Do I focus on SEO and blog less, or do I create a revenue stream for my blog and justify the time spent blogging. Revenue stream and more blogging won. I contacted JobCentral. They were a great prospect because they had supported me before (http://www.cheezhead.com/2006/06/11/jobcentral-wins-auction/). […]
October 3rd, 2007 at 9:38 am
[…] Get someone to sponsor you to go. This DOES work. Just ask my buddy Joel Cheezman. Read about how he did it. You CAN do […]