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payperpost promises to change blogging as we know it by passing out the cash

Fri, Jun 30, 2006

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A new service called PayPerPost will pay bloggers to post positive reviews of the products and services of their advertisers. The company only wants articles from bloggers who believe in the company they’re endorsing, saying:

It’s up to you to pick the Opportunities that best suit you. If it doesn’t feel right, if you don’t own the product, or if you can’t be honest we ask you to pass on the Opportunity.

It was inevitable that something like this would come along. Time will tell its level of success, but I see no reason to doubt that a large number of both bloggers and companies will jump on this opportunity.

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This post was written by:

Joel Cheesman - who has written 1433 posts on Cheezhead Recruiting News and Opinion.

One of the most widely-read bloggers on emerging recruitment issues in the world. Accomplishments include being named Recruiting.com’s Best Technology Recruitment Blog and Best Recruiting Blog. Joel's been featured in Fast Company magazine, BusinessWeek Magazine, Resumes for Dummies, U.S. News & World Report, The Wall Street Journal and more. Plug into Joel via Twitter, MySpace, Facebook, iTunes, YouTube or Flickr.

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3 Comments For This Post

  1. Jim Durbin Says:

    This turns my stomach. Paying for bloggers to write positive posts is destined for failure, or the blogosphere is. If we assume everyone is getting paid, how do we know what an honest opinion is?

    PayPerPost.com should be renamed PaidShills.com.

  2. VolFanCT Says:

    The reason I read bloggers is that I want a nonbiased educated opinion from an industry expert. Any blogger who partakes in such an arrangement would loose credibility in my mind.

  3. Recruitomatic Says:

    The question here, I think, is one of intent and integrity. Clearly, initiatives like Cheez Ads and IndieKarma look to generate personal revenues off blogging and, as the old adage goes: “everyone has their price” - see: http://www.cheezhead.com/2006/04/20/penny-for-my-thoughts/. The more important question for me with PayPost would be: “How could “selling out” every generate the personal and financial rewards of monetizing something built on unbiased (not to be confused with opinionated perhaps) and original content?

    Also, unlike Cheez Ads where clearly he has a money-motive - and why not? -, I read Joel’s post as a report of something new and not necessarily an approach he is, or is not, endorsing. What is your position, Joel? Are you going to do it? There are many who look to you for leadership in these matters. Where will you leadership take us?

    Amitai.

2 Trackbacks For This Post

  1. The Asia Pacific Headhunter Says:

    PayPerPost on Your Blog

    HRSEO genius Joel Cheesman recently started an ad network for Recruiting blogs called Cheezads, and now he has also spread the word on PayPerPost (see update below for why this link doesn’t work). For me personally Cheezads is a good

  2. Amitai Givertz’s Recruitomatic Blog » Blog Archive » I Am Not A Paid Shill Either. I Do It for Free. Says:

    [...] Bearing this in mind I had to be sensitive to the nature of the beast. After all, I am a guest and I certainly do not want to be so rude as to never get another insertion order from an old friend and corporate ally. But, in light of Jim Durbin’s recent post I Am Not A Paid Shill where he chimes in on a discussion initiated by Joel Cheesman – and my own independence as a citizen-blogger - I had to think twice about what to write. I mean, I’m not an unpaid shill, am I? [...]

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