Comments on: big biz on blogging bandwagon? http://www.cheezhead.com/2006/07/07/big-biz-on-blogging-bandwagon/ Insight and opinion from the world of employment. Fri, 13 Nov 2009 04:01:22 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Jim Durbin http://www.cheezhead.com/2006/07/07/big-biz-on-blogging-bandwagon/comment-page-1/#comment-1375 Jim Durbin Fri, 07 Jul 2006 17:32:20 +0000 http://www.cheezhead.com/2006/07/07/big-biz-on-blogging-bandwagon/#comment-1375 That 70% number came from the Jupiter Survey, which has been questioned about its methods and criticized for not releasing how it came up with that 70%. I don't find it inconceivable that 70% of companies are considering blogs, but the 35% who have one is still a little high, and it's dubious to claim another 35% will have one by the end of this year. Although, maybe the problem is they just don't understand SEO. A lot of company blogs are not connected to anyone, which is a bit like saying you have a television ad that you can only watch from the company breakroom. That 70% number came from the Jupiter Survey, which has been questioned about its methods and criticized for not releasing how it came up with that 70%.

I don’t find it inconceivable that 70% of companies are considering blogs, but the 35% who have one is still a little high, and it’s dubious to claim another 35% will have one by the end of this year.

Although, maybe the problem is they just don’t understand SEO. A lot of company blogs are not connected to anyone, which is a bit like saying you have a television ad that you can only watch from the company breakroom.

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