According to reports out of Mountain View, Google advertisers can soon be plugged into the 7 million subscribers of XM Satellite Radio.
As part of the deal, Google advertisers will have a simple, automated way to reach XM’s millions of subscribers nationwide and XM will have access to Google’s large and small advertisers to offer relevant, targeted messages to their subscribers. After months of trials, the new platform is now in full production for dMarc advertisers. Google AdWords’ customers will be able to place terrestrial and satellite radio spots when the dMarc platform is integrated into AdWords targeted for fourth quarter of this year.
Through its dMarc radio advertising network, this is a big step for Google’s journey into the radiosphere. The brand dMarc isn’t well known to the passive advertiser, but most people understand what advertising on XM means. Expect more partnerships like this one from Google.
For employers searching talent nationwide, tapping into XM via Google should be an effective, cost-efficient, creative way to get in front of candidates on a medium with little clutter from other hiring companies. A large number of employers already have radio spots recorded and ready to go. Now it’s just a matter of getting those ads onto the network, minus the middleman.
For employers not already taking advantage of a .jobs domain, consider using the domain as a way to track your radio ad campaign’s return on investment.
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