A new report by MediaPost says open rates for e-mail are highest on Saturdays.
Saturdays saw e-mail open rates of 38.3 percent, and click-throughs of 5.4 percent. Open rates also were high on Sundays, at 37.1 percent, while click-throughs reached 5.2 percent for three days–Sunday, Monday, and Thursday. Fridays performed the worst for both open-rates (32.7 percent) and click-throughs (4.4 percent).
My own experience tells me Tuesday and Wednesday tend to be the best days when sending business-related messages. This seems to be somewhat supported by the research as well.
When asked which day they would like to receive e-mail, recipients of business messages chose Monday (33 percent) and Tuesday (36 percent) more than any other day of the week. For personal e-mail, the most popular day was Friday (31 percent), followed by Wednesday (26 percent).
It may be bound to change. As marketers send more and more messages on a particular day, other days start becoming less cluttered, presenting new opportunities.
Much like my new pair of parachute pants, it’s cyclical.
Solution: I say don’t stress the day of the week as much as creating good, relevant, useful, un-spammy content. If it’s good, your media will get consumed. Unless e-mail spam filters kill you, of course. In that case, RSS is your new best friend.
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