The quest for vertical search engines and other job sites to add content to other sites, such as blogs, just got a little tougher. Google Base’s API is now live. Oh yeah, it’s free.
With the new Google Base data API, you can create specialized applications that handle such actions programmatically. Your application can upload new data, update or delete existing items, and execute specialized queries to find matches for complex attribute criteria.
Indeed’s API is a good example of how this stuff works. I use their technology to power Oaseo for searching jobs in search marketing.
Another option for classified content includes Oodle’s API. SimplyHired and Jobster don’t offer such options, or at least they’re not easy to find.
For the most technical among us – me not included – API’s allow for a myriad of mashup opportunities. It should be interesting to see what comes out of Google Base when the creativity of Web publishers is unleashed.
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