Broadcasting your employment opportunities to active job seekers is easier and cheaper than ever before. It’s a trend that will continue.
Targeting your opportunities with pinpoint precision to the best and brightest of the already-employed is becoming more complicated and costly. It’s a trend that will continue.
The result is a cheapening of massive sites like Monster and CareerBuilder, while at the same time, an increased value in niche communities and blogs.
The road to successful recruitment advertising is very fragmented. Who will step-up and help employers make sense of it all?
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