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Archive | August, 2006

steven rothberg interview

28. August 2006

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Smooth-as-silk podcaster Jim Stroud offers up an insightful interview with College Recruiter’s Steven Rothberg. Click here to listen now. Focusing on the benefits of blogging and search to his own niche job site, Rothberg details his strategy, which is working quite well and is a lesson for all job sites. He even says some nice things [...]

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google, ebay, yahoo wrapped in love triangle

28. August 2006

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Google announced a new deal with eBay today that will make Google the exclusive provider of text-based advertising for eBay outside of the US. The deal also pushes VoIP and pay-per-call exposure forward. Specifically, Google will become the exclusive text-based advertising provider for eBay outside the United States. In addition, eBay and Google plan to integrate [...]

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peter weddle punks google

27. August 2006

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Industry icon Peter Weddle doesn’t need no stinkin’ Google. From a recent e-newsletter: August 16, 2006 You Can’t Google Your Way to Job Search Success There are over 40,000 job boards now in operation. You can spend a lifetime browsing your way through them and still never find the specific sites that will best serve your employment objective. What’s [...]

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top ten reasons for a job site to start a blog (or oaseo has a blog)

25. August 2006

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If you’ve ever read Cheezhead and said, “Man, I wish that cat would write more stuff about search engine optimization and marketing,” today just might be your lucky day. I’ve launched a blog over at Oaseo. The style will be similar, but the content should be more focused on, well, SEO and marketing topics. At least [...]

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.jobs, .edu, .com … no difference says google

25. August 2006

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Listen to mins. 4-5 and you’ll hear ‘Google Guy’ Matt Cutts say the reason .edu’s and .gov’s have such high PageRank, and thus are great sites to get links from, has more to do with the age of their sites and the quality backlinks they have. For the longest time, SEOs – me included – estimated [...]

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why i must really suck at marketing

24. August 2006

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No one spells my name correctly.

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msn, facebook ad partnership and internships

24. August 2006

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Not to be totally outdone by Google’s deal with MySpace, MSN has partnered with college social-networking site Facebook. With this deal, Microsoft could see its paid search revenues jump, predicted David Berkowitz, director of strategic planning for search engine marketing firm 360i. “It’s a critical deal for Microsoft,” Berkowitz said. “It gets them more distribution, [...]

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