“nobody reads blogs”

Thu, Sep 14, 2006

One intriguing criticism / question coming out of the Onrec conference was:

Whether or not blogs were worth the time, money and energy they would take to maintain, and
Whether or not enough people actually read blogs to make the effort in the first place.

A new study by Forrester Research, via Charlene Li may help support the adoption of blogs as a recruiting tool for employers.

One key data point that stood out for me: 24% of Gen Yers read blogs, which is twice as often as the 12% of Gen Xers (ages 27-40) and three times the 7% of Young Boomers (ages 41-50) that read blogs. So skeptics of blogs should suspend their disbelief and look to at least one bellweather demographic to get an idea of how widespread blog readership can potentially grow in the future.

Looking to connect with those crazy kids and tomorrow’s execs? Better get to bloggin’.

~~~

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This post was written by:

Joel Cheesman - who has written 1303 posts on Cheezhead.

One of the most widely-read bloggers on emerging recruitment issues in the world. Accomplishments include being named Recruiting.com’s Best Technology Recruitment Blog and Best Recruiting Blog. Joel's been featured in Fast Company magazine, BusinessWeek Magazine, Resumes for Dummies, U.S. News & World Report, The Wall Street Journal and more. Plug into Joel via Twitter, MySpace, Facebook, iTunes, YouTube or Flickr.

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