My grandma is now a MySpace demographic!
A new report from comScore says 51.6 percent of MySpace users in August were over 35. Sixty-eight percent were over 25-years-old. The numbers are in sync with MySpace’s internal tracking as well.
The study also breaks down the other social networking sites.
“MySpace.com has the broadest appeal across age ranges, Facebook.com has created a niche among the college crowd, Friendster.com attracts a higher percentage of adults, and Xanga.com is most popular among younger teens. There is a misconception that social networking is the exclusive domain of teenagers, but this analysis confirms that the appeal of social networking sites is far broader.”
Is this the beginning of the end? The death of the Cool Factor? Can a white and nerdy and more geriatric MySpace survive? Can we all just get along irregardless of age? Stay tuned.
MySpace was a big topic at Onrec last month in appealing to youth. Humorously, by the time employers get around to understanding MySpace as an integral strategy to recruit Y’s, MySpace will probably already be a better resource for recruiting Boomers instead.
(I’m envisioning my dad’s page blasting a Beach Boys tune as I write.)
By the way, since it’s apparently no longer taboo to publicize your MySpace page as a thirtysomething, I’m in dire need of some friends!
HRSEO : CheezAds 
: uCheez : Oaseo : Jobs : Join : BWJ : Q ~~~
Popularity: 2% [?]
October 6th, 2006 at 1:49 pm
You do realize that there is a 0% chance of 51.6% of users being over 35 on myspace. I’m going to go out on a limb and say that 95% of users on myspace are probably lying, and lying badly. Hell Joel, you can be an 18/f/Ft. Lauderdale myspace user RIGHT NOW! It’s there for the taking and I’m sure you’ll have been the first middle aged male to do it. :)
October 6th, 2006 at 2:09 pm
I agree you can call yourself whatever you want on the web, including a qualified candidate in a resume database. I have a myspace account and so do most of my friends and guess what..? We’re all 30+! Now I understand my network only represents about 200 or so people, but I think it’s happening more than you think. Hence the reserach.
October 6th, 2006 at 2:49 pm
Let’s say that comScore’s numbers are even half true. That means that at least a few people over the age of 25 are taking advantage of social networking resources. That means more people and the content that they are sharing will be making its way to the social networking communities too. Look at Linkedin, MySpace and Jobster – these communities are evidence that people in the professional world and not just teens are active participants and not just bystanders.
October 6th, 2006 at 3:16 pm
Exactly… Now, I’m going back to mowing my lawn before someone else does…
October 6th, 2006 at 3:30 pm
Your old man picked the best Beach Boys LP/CD to blast – “Pet Sounds” – Nice!