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controversy is good for business

Sat, Oct 7, 2006

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Intrigued, but by no means surprised, by Sumser’s traffic increases in light of the recent stink he made over vertical job search.

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This post was written by:

Joel Cheesman - who has written 1303 posts on Cheezhead.

One of the most widely-read bloggers on emerging recruitment issues in the world. Accomplishments include being named Recruiting.com’s Best Technology Recruitment Blog and Best Recruiting Blog. Joel's been featured in Fast Company magazine, BusinessWeek Magazine, Resumes for Dummies, U.S. News & World Report, The Wall Street Journal and more. Plug into Joel via Twitter, MySpace, Facebook, iTunes, YouTube or Flickr.

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1 Comments For This Post

  1. nick Says:

    He probably didn’t mean it, because controversy is good for driving traffic to your website. I’ve used controversial tactics such as bashing President Bush or even posting a fake job postings that say “Seeking Rare Breed Knockout women for web designers.” Controversial tactics such as these are great for an upsurge in traffic.

    Just look at the movie Jack Ass 2 that is coming out. Kids will flock to those movie theaters that are showing it. Responsible adults will flock to that small theater in California who is banning the movie from being shown in his theater. Controversial movie, controversial move by a theater owner; result is increased ticket sales.

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