Business.com’s Work.com is back!
What was once a vertical job search engine poised to take pay-per-click postings to the mainstream is now a selection of “how-to guides to running your small business.”
From their promotional material:
Business.com is proud to announce the launch of Work.com, a new Web 2.0 site built for business. The site features unique “How-to Guides” for more than 1,000 business topics, ranging from start up basics to advanced management techniques. The Guides are written by business experts who can now share their expertise with others within a community of business experts.
Work.com is a community – a dynamic, user-driven web site focused on the exchange of ideas on how to run and grow a business. The community platform we created allows users to rate guides, connect with experts, and most importantly, allows our users to write guides on areas of their expertise. The platform combines many of the best elements of wikis, blogs, and collaborative directories to create a new form of content that is uniquely useful to business professionals.
In short, the new strategy is: Let’s create a ton of community-driven content and make a boatload on advertising revenue via search traffic.
I think I’ve heard this story before.
HRSEO : CheezAds 
: uCheez : Oaseo : Jobs : Join : BWJ : Q ~~~
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