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indeed.com provides backbone for web spam

Wed, Oct 11, 2006

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Ah, man! Well, this was bound to happen.

You know when you go to a site and all it has on it is Google AdSense and affiliate links and banners? Well, I came across the first such site using Indeed’s ad solution. Checkout johbs.com.

When site visitors click on these ads, the publisher gets paid.

Granted, Google and its competition do a pretty good job of making sure sites like this don’t show up in your search results, but the best of the “black hats” seem to find a way, and this site is probably getting some traffic by way of misspellings via search and direct browser type-in.

It’s worth noting this isn’t Indeed’s fault. They should actually be commended for being the first vertical in the jobs space to offer a revenue source to publishers, AdSense-style. Nonetheless, if it’s possible to punish abusers, I hope they will.

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HRSEO : CheezAds : uCheez : Oaseo : Jobs : Join : BWJ : Q
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Popularity: 2% [?]







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This post was written by:

Joel Cheesman - who has written 1471 posts on Cheezhead Recruiting News and Opinion.

One of the most widely-read bloggers on emerging recruitment issues in the world. Accomplishments include being named Recruiting.com’s Best Technology Recruitment Blog and Best Recruiting Blog. Joel's been featured in Fast Company magazine, BusinessWeek Magazine, Resumes for Dummies, U.S. News & World Report, The Wall Street Journal and more. Plug into Joel via Twitter, MySpace, Facebook, iTunes, YouTube or Flickr.

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2 Comments For This Post

  1. paul Says:

    Joel,

    You are absolutely right that we need to be vigilant about spam and misuse of our Publisher Program. In fact, we have some pretty advanced procedures and systems to detect abuse and we make sure that our advertisers don’t pay for clicks that are fraudulent or low quality.

    The whole point of our Publisher Program – including Jobroll – is to bring qualified, targeted candidates to job advertisers in the Indeed network. That works well when Publishers put relevant job content on their websites – such as SEO jobs on Cheezhead.

    We’ll continue to work hard to make sure each and every Publisher partner adheres to our strict Publisher Terms of Service: https://ads.indeed.com/jobroll/tos.jsp

    Any abuse will be quickly addressed by Indeed and will not affect the overall high quality and highly targeted distribution of the Indeed advertising nework.

    Paul
    CEO, Indeed
    http://www.indeed.com – one search. all jobs.

  2. Mark Says:

    Interesting that a guy who spells cheese “cheez” should question why Johbs.com is spelled with an h.

    For the record there is nothing “spammy” about this site. The traffic that VOLUNTARILY visits the site knows exactly why they were there. They are looking for a JOHB!

    Spam is the type of junk that Joel sends out to all the paranoid HR folks who visit this site so he can make money off of their traffic and stay home working in his pjs.

    Mark

    CEO
    Johbs.com

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