Sponsored by Job CentralRSS

google base beefing-up the job board bottom line

Sun, Oct 29, 2006

Articles

You already know when posting a classified ad individually into Google Base that you can also promote it via AdWords, but now Google is offering similar integration into AdWords via bulk uploading.

According to the official Google Base blog:

After you successfully upload your file, we’ll automatically create these ads within your AdWords account. The best part? We automatically target your ads based on the content of your Google Base item, so there is no need for you to tell us which keywords will trigger your ads — one less step for you.

Why is this important? Mo’ money for job sites!

Let’s say you’re a job site that feeds content into Google Base. (Yes, you’re a loser if you don’t.) Now you’ll be able to upsell this to your clients, which could be done by having them simply check a box when submitting an ad via your e-commerce solution. You could charge, say, an extra $25 per job. You establish an ad budget with Google, so your profit is guaranteed, risk free.

With all the talk of ‘job jacking‘ and realization of cease and desist letters, Google is blazing a different, most likely more successful path.

Popularity: 3% [?]







Join Our Mailing List

Cheezhead's FREE Insider E-Mail (Get the Stuff Regular Readers Don't)



We're on Facebook!

Cheezhead | Promote Your Page Too
Cheezhead


Job Search

 Ex : sales, "software engineer"   Location(s) Ex : Dallas,TX or 75219 or TX
 


Other Posts



This post was written by:

Joel Cheesman - who has written 1471 posts on Cheezhead Recruiting News and Opinion.

One of the most widely-read bloggers on emerging recruitment issues in the world. Accomplishments include being named Recruiting.com’s Best Technology Recruitment Blog and Best Recruiting Blog. Joel's been featured in Fast Company magazine, BusinessWeek Magazine, Resumes for Dummies, U.S. News & World Report, The Wall Street Journal and more. Plug into Joel via Twitter, MySpace, Facebook, iTunes, YouTube or Flickr.

Contact the author

2 Comments For This Post

  1. Marc Drees Says:

    The difference between Google Base and vertical search engines is that you control your jobs on Google Base.
    While Google goes out and scrape the world, they don’t feed the jobs into Google Base themselves. This means that when you decide to use Google Base you are in control when putting jobs on, and when pulling them again. Quite unlike verticals, where you aren’t in control when they go on, and you are certainly not in control for pulling them. And the latter part is where much of the pain is. At least for recruiters, who are still the original content owners…

  2. Chad Sowash Says:

    I think this post sums it up:

    http://jobster.blogs.com/blog_dot_jobster_dot_com/2006/10/is_it_job_searc.html

Leave a Reply