You already know when posting a classified ad individually into Google Base that you can also promote it via AdWords, but now Google is offering similar integration into AdWords via bulk uploading.
According to the official Google Base blog:
After you successfully upload your file, we’ll automatically create these ads within your AdWords account. The best part? We automatically target your ads based on the content of your Google Base item, so there is no need for you to tell us which keywords will trigger your ads — one less step for you.
Why is this important? Mo’ money for job sites!
Let’s say you’re a job site that feeds content into Google Base. (Yes, you’re a loser if you don’t.) Now you’ll be able to upsell this to your clients, which could be done by having them simply check a box when submitting an ad via your e-commerce solution. You could charge, say, an extra $25 per job. You establish an ad budget with Google, so your profit is guaranteed, risk free.
With all the talk of ‘job jacking‘ and realization of cease and desist letters, Google is blazing a different, most likely more successful path.
Popularity: 3% [?]
October 30th, 2006 at 4:34 am
The difference between Google Base and vertical search engines is that you control your jobs on Google Base.
While Google goes out and scrape the world, they don’t feed the jobs into Google Base themselves. This means that when you decide to use Google Base you are in control when putting jobs on, and when pulling them again. Quite unlike verticals, where you aren’t in control when they go on, and you are certainly not in control for pulling them. And the latter part is where much of the pain is. At least for recruiters, who are still the original content owners…
October 30th, 2006 at 10:51 am
I think this post sums it up:
http://jobster.blogs.com/blog_dot_jobster_dot_com/2006/10/is_it_job_searc.html