Comments on: podcast with simply hired ceo gautam godhwani http://www.cheezhead.com/2006/11/12/simplyhired-interview-gautam-godhwani/ Insight and opinion from the world of employment. Fri, 13 Nov 2009 04:01:22 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Susan Strayer http://www.cheezhead.com/2006/11/12/simplyhired-interview-gautam-godhwani/comment-page-1/#comment-2909 Susan Strayer Tue, 14 Nov 2006 23:56:43 +0000 http://www.cheezhead.com/2006/11/12/simplyhired-interview-gautam-godhwani/#comment-2909 I'm a big fan of guerilla marketing--there's no doubt. When you study generational differences, guerilla marketing tactics are a pie in the face--tasty wake-up calls that may impede your space but certainly grab your attention. My concern, well, more of a question actually, is how long-term are the strategies of the Simply Hired's of the world? Maybe I am looking too far ahead, but would be curious to see what percentage of cost and focus is being placed on guerilla marketing tactics for the now and long-term use of SimplyHired several years from now if the market takes a turn like the DOL predicts. I’m a big fan of guerilla marketing–there’s no doubt. When you study generational differences, guerilla marketing tactics are a pie in the face–tasty wake-up calls that may impede your space but certainly grab your attention.

My concern, well, more of a question actually, is how long-term are the strategies of the Simply Hired’s of the world? Maybe I am looking too far ahead, but would be curious to see what percentage of cost and focus is being placed on guerilla marketing tactics for the now and long-term use of SimplyHired several years from now if the market takes a turn like the DOL predicts.

]]> By: Bob Wilson http://www.cheezhead.com/2006/11/12/simplyhired-interview-gautam-godhwani/comment-page-1/#comment-2876 Bob Wilson Mon, 13 Nov 2006 21:40:00 +0000 http://www.cheezhead.com/2006/11/12/simplyhired-interview-gautam-godhwani/#comment-2876 Great interview Joel and Gautam. Bob :-) Great interview Joel and Gautam.

Bob :-)

]]> By: Mark http://www.cheezhead.com/2006/11/12/simplyhired-interview-gautam-godhwani/comment-page-1/#comment-2856 Mark Mon, 13 Nov 2006 15:48:55 +0000 http://www.cheezhead.com/2006/11/12/simplyhired-interview-gautam-godhwani/#comment-2856 Nice interview. I missed a question about what he thinks about the entry of "horizontal" search engines (Google, Yahoo, etc) into their space (ie, Google Base). Nice interview. I missed a question about what he thinks about the entry of “horizontal” search engines (Google, Yahoo, etc) into their space (ie, Google Base).

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