The New York Times is reporting a partnership between Yahoo! and major newspaper chains across the country.
A consortium of seven newspaper chains representing 176 daily papers across the country is announcing a broad partnership with Yahoo to share content, advertising and technology, another sign that the wary newspaper business is increasingly willing to shake hands with the technology companies they once saw as a threat.
How will this effect HotJobs?
In the first phase of the deal, the newspaper companies will begin posting their employment classified ads on Yahoo’s classified jobs site, HotJobs, and start using HotJobs technology to run their own online career ads.
The consortium includes the MediaNews Group, Hearst, Belo, E. W. Scripps and others. The group owns newspapers in 38 states, including The San Francisco Chronicle, The Dallas Morning News, The Atlanta Journal-Constitution and The Denver Post, with a combined daily circulation of 12 million.
With a whole lot more content in the HotJobs database to go with more eyeballs, and an improved pay-per-click advertising solution, Yahoo! should start seeing some nice increases in revenue … increases driven more by job seekers than employers.
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