Comments on: getting the most out of your next print ad

By: David Dalka

David Dalka — Fri, 22 Dec 2006 20:27:42 +0000

There is no doubt that Google is a PR department of high usage. But they also do a ton of job listing advertising (which based on the resumes they already receive is totally unecessary). Why do they do this? Branding.

To praise these campaigns as “efficient ROI” would be at best questionable and a complete assumption. In September, Google advertised in United Airlines magazine, only to have the link to the microsite not work for the first three weeks of the month.
http://daviddalka.com/createvalue/2006/09/23/google-recruiting-error-fixed/

In fact, if you click all the way to an actual job, there is no distinct URL coming from this microsite than if you just surfed in. I’d ask you to reconsider this post about ROI tracking because I think you are giving way too much credit here!!!

Happy Holidays!

Sincerely,
Dave aka, http://www.nextgoogleceo.com

By: alohandra

alohandra — Tue, 19 Dec 2006 18:20:34 +0000

Joel,

ATS’ do this all the time and have been doing it for years. It’s called sourcing.

By: Marianne

Marianne — Tue, 19 Dec 2006 14:06:11 +0000

Hi Joel,

I’ve seen this starting the last year in the recruitment industry in Belgium. Recruiters are using different reference numbers when placing there ads in our recruitment magazine (ref1),on our internet site (ref2), or those of our competitors (ref 3 till ..)

There’s quite some recruitmtent & selection agencies e.g. calculating from there not only the number of cv’s received via each medium, but also the number of candidates selected for a first interview, the number of candidates that are proposed to a client and the number of candidates that actually get a contract. These ratio’s (toghether with the price) really give them a great overview of the ROI of each medium…

Bye
Marianne – http://www.vacature.com – Belgium