While E.span and NAS’ partnership didn’t work out well and Bernard Hodes Advertising was unable to use their sales force to effectively sell CareerMosaic to their customers, TMP was able to leverage their account execs, recruitment advertising relationships, and intense focus on sales to turn Monster.com into a worldwide brand and a billion dollar business.

Even though they had many newspaper relationships at the time, CareerPath.com was unable to make their business work. After that company was acquired by CareerBuilder (and even after losing some of those newspaper relationships in the process) they today form the basis for the business that by most metrics is in the process of eclipsing Monster.

Same strategy, different results.