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Archive | December, 2006

getting the most out of your next print ad

18. December 2006

3 Comments

The popular opinion is that Google doesn’t do any advertising; that the word-of-mouth machine alone drives their brand awareness and success. While their remarkability is undeniable, getting where they are sans advertising is not fact. Google does advertise. They just do it a lot more cost effectively and intelligently than most. How? Checkout a recent print [...]

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DraftTroy.com

18. December 2006

21 Comments

Troy Smith is pretty good. He plays football. Quarterback to be exact. His team is No. 1. They beat up on Texas, Notre Dame and Michigan. He won the Heisman Trophy. He’s from Cleveland, Ohio. The Browns are awful. I guess what they do can be categorized as football. Their team is one of the worst. Winless in their own division. They can’t beat [...]

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right and wrong ways to send mass email

13. December 2006

3 Comments

The blogging awards have obviously created a fervor in the blogosphere. As a result, many nominees are getting the word out via e-mail in hopes of raising awareness - and favorable votes. There’s a right way and a wrong way to do this, kids. And many times the wrong way is actually an illegal way. The Wrong [...]

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google base job content gets makeover

11. December 2006

2 Comments

The official Google Base blog describes it in a post entitled “Plastic Surgery.” If you have yet to see tummy tuck, lipo and collagen injections, click here. Obviously, checkout Jobs, but it’s all pretty interesting. The new functionality has yet to make its way to Web search, but I’m sure it’s just a matter of time, [...]

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optimizing your job descriptions for kickass rankings and serious traffic on indeed.com

11. December 2006

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Looking to drive some serious traffic to your jobs via Indeed? Consider the following, next time you’re posting a job: Job title. Perhaps the most important ranking variable is your job title. There’s also a bias toward titles that are exact matches or have the keyphrase sooner in the title rather than later. Location, location, location. Indeed’s [...]

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yahoo add ‘jobs’ drop down to search box

8. December 2006

2 Comments

Yahoo! has just added a drop down menu to its primary search box. “Jobs” is included as one of the select categories. Selecting this option takes users to an interesting search interface. The content and where you go from there is same old HotJobs, but you gotta give Y! props for highlighting jobs in their primary search [...]

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monster.com bounced out of top 20

7. December 2006

2 Comments

Alexa competitor Compete.com has just published its Top 20 Web properties for Oct. Unlike 2005, the list does not include Monster Worldwide. Cue teardrop!

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