2006 December - Part 3

new england patriots’ qb tom brady will sue you

7. December 2006

The Smoking Gun is reporting that New England Patriots’ quarterback Tom Brady is suing Yahoo! Tom Brady … claims that the online giant improperly used his image to promote its fantasy football game. Is there an Internet recruiting spin on this? Hmm, if a job board uses an employer’s brand in a pay-per-click ad or creates a [...]

rss dilemma: fading ad revenues

6. December 2006

4 Comments

As we progress deeper and deeper into a “find and feed” ecosystem on the Web, sites relying on revenue via advertising - particularly banner and/or pay-per-click ads - to prosper are in a real quandary: If users can simply get site content via RSS feeds, they won’t see the ads which surround that content on [...]

job sites leveraging google gadgets

5. December 2006

1 Comment

Google is on a quest to take ample share of the desktop market from Microsoft and the portal market from Yahoo!. No surprise there. Case in point: A growing number of Googlers are utilizing the site’s customized homepage solution. The portal-style page lets users pick and choose what content they want to have desktop access to. Additionally, [...]

‘find & feed’: the new ’stickiness & be-back’

4. December 2006

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“Stickiness and be-back.” It’s a term used to describe a Web site that warrants a loyal, return audience. It’s a goal. Creating such sites usually means a fat bottom line via ad revenue. It’s been a pretty good system for the last 10 years. Just ask portals like Yahoo! Don’t get comfortable, however. “Stickiness and be-back” is [...]