monster prices increase on job postings

Mon, Jan 15, 2007

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In case you’re keeping score at home, and we know you are:

Old Monster Pricing
Monster Worldwide's old prices

New Monster Pricing
Monster Worldwide's new prices

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This post was written by:

Joel Cheesman - who has written 1432 posts on Cheezhead Recruiting News and Opinion.

One of the most widely-read bloggers on emerging recruitment issues in the world. Accomplishments include being named Recruiting.com’s Best Technology Recruitment Blog and Best Recruiting Blog. Joel's been featured in Fast Company magazine, BusinessWeek Magazine, Resumes for Dummies, U.S. News & World Report, The Wall Street Journal and more. Plug into Joel via Twitter, MySpace, Facebook, iTunes, YouTube or Flickr.

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9 Comments For This Post

BigBoy Says:
January 15th, 2007 at 3:27 pm

So resume prices have TRIPLED, and job postings are raised $80 per single ad.

dawn Says:
January 15th, 2007 at 4:12 pm

Stick to a NICHE site. You get more bang for your buck.

Brett Says:
January 15th, 2007 at 6:24 pm

well said Dawn!!

Nick Says:
January 15th, 2007 at 7:50 pm

An increase from $395 to $475 for 1 posting? It’s time to start learning pay-per-click for your job postings. That is more bang for your buck!!!

Catbert Says:
January 15th, 2007 at 11:38 pm

WOW…it’s kinda like WalMart! I’m not spending, I’m saving!!! Sign me up for several hundred so I can “save” 71%…cool, my boss will be so proud of me :)

bob loblaw Says:
January 16th, 2007 at 8:05 pm

FUCT

rich Says:
January 21st, 2007 at 9:19 am

So, help me out here. Where would you post an ad for most bang for the buck if you were looking for technical people? Engineers/Tech’s.

Christian Knott at Monster Worldwide Says:
January 23rd, 2007 at 9:50 pm

I wonder, how did I miss this wonderful posting? I actually have no idea whether the price list is correct (I’m not in sales), and neither do I know whether this post is meant as self-satire.

But the sake of argument lets assume Mr. Cheesman is correct on the first matter, and is also posting seriously. This raises two salient points, of which the first is more relevant.

1) As Mr. Cheesman is no doubt aware, Monster Worldwide is a public company. In the US that means that we are owned by our shareholders and have a legal and fiduciary responsibility to deliver the best return to the shareholders that we can. So our grand strategy is the same as all public companies. Make money; raise the stock price.

Ok, so tactically how does one do this? Well, if we were in business school I’m sure we would have semesters to study this, but let us cut to the chase and consider 3 variables: value of product as perceived by the customer, the price one can charge for said product, and the quality of customer satisfaction based the delivery of said product at said price.

So Monster Worldwide always seeks to optimize these variables, and sometimes that allows us to raise prices. Same as every other US based public company, and most private ones at that.

It’s called capitalism, and it’s worked for pretty well for most us over the last few centuries.

2) I wonder if, hypothetically, we had *lowered* prices would Mr. Cheesman comment on that, or would he, more probably, call it an act of desperation?

Shaun Says:
January 24th, 2007 at 6:56 pm

Wasn’t there somthing about Monster lowering the resume views as well on their search desktop?

BigBoy Says:
January 15th, 2007 at 3:27 pm
So resume prices have TRIPLED, and job postings are raised $80 per single ad.
dawn Says:
January 15th, 2007 at 4:12 pm
Stick to a NICHE site. You get more bang for your buck.
Brett Says:
January 15th, 2007 at 6:24 pm
well said Dawn!!
Nick Says:
January 15th, 2007 at 7:50 pm
An increase from $395 to $475 for 1 posting? It’s time to start learning pay-per-click for your job postings. That is more bang for your buck!!!
Catbert Says:
January 15th, 2007 at 11:38 pm
WOW…it’s kinda like WalMart! I’m not spending, I’m saving!!! Sign me up for several hundred so I can “save” 71%…cool, my boss will be so proud of me :)
bob loblaw Says:
January 16th, 2007 at 8:05 pm
FUCT
rich Says:
January 21st, 2007 at 9:19 am
So, help me out here. Where would you post an ad for most bang for the buck if you were looking for technical people? Engineers/Tech’s.
Christian Knott at Monster Worldwide Says:
January 23rd, 2007 at 9:50 pm
I wonder, how did I miss this wonderful posting? I actually have no idea whether the price list is correct (I’m not in sales), and neither do I know whether this post is meant as self-satire.

But the sake of argument lets assume Mr. Cheesman is correct on the first matter, and is also posting seriously. This raises two salient points, of which the first is more relevant.

1) As Mr. Cheesman is no doubt aware, Monster Worldwide is a public company. In the US that means that we are owned by our shareholders and have a legal and fiduciary responsibility to deliver the best return to the shareholders that we can. So our grand strategy is the same as all public companies. Make money; raise the stock price.

Ok, so tactically how does one do this? Well, if we were in business school I’m sure we would have semesters to study this, but let us cut to the chase and consider 3 variables: value of product as perceived by the customer, the price one can charge for said product, and the quality of customer satisfaction based the delivery of said product at said price.

So Monster Worldwide always seeks to optimize these variables, and sometimes that allows us to raise prices. Same as every other US based public company, and most private ones at that.

It’s called capitalism, and it’s worked for pretty well for most us over the last few centuries.

2) I wonder if, hypothetically, we had *lowered* prices would Mr. Cheesman comment on that, or would he, more probably, call it an act of desperation?
Shaun Says:
January 24th, 2007 at 6:56 pm
Wasn’t there somthing about Monster lowering the resume views as well on their search desktop?

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