But the sake of argument lets assume Mr. Cheesman is correct on the first matter, and is also posting seriously. This raises two salient points, of which the first is more relevant.

1) As Mr. Cheesman is no doubt aware, Monster Worldwide is a public company. In the US that means that we are owned by our shareholders and have a legal and fiduciary responsibility to deliver the best return to the shareholders that we can. So our grand strategy is the same as all public companies. Make money; raise the stock price.

Ok, so tactically how does one do this? Well, if we were in business school I’m sure we would have semesters to study this, but let us cut to the chase and consider 3 variables: value of product as perceived by the customer, the price one can charge for said product, and the quality of customer satisfaction based the delivery of said product at said price.

So Monster Worldwide always seeks to optimize these variables, and sometimes that allows us to raise prices. Same as every other US based public company, and most private ones at that.

It’s called capitalism, and it’s worked for pretty well for most us over the last few centuries.

2) I wonder if, hypothetically, we had *lowered* prices would Mr. Cheesman comment on that, or would he, more probably, call it an act of desperation?