CareerBuilder has teamed up with Disney to promote a new contest. Submit a video for a chance to be an “Honorary Disney Cast Member for a day on a Disneyland® dream vacation for four.”
OK, so that’s not all that exciting. What is interesting, however, is that CareerBuilder is leveraging pay-per-click advertising on all three major search engines to drive traffic to the contest. Do a search for “Disney jobs” on Google, Yahoo! or MSN, and you’ll notice a sponsored ad for the contest.
A search for “dream jobs” also delivers the same Sponsored Link. However, I’m not sure how targeted that’s going to be.
Additionally, Google-owned YouTube will be the provider for videos to be uploaded. For a peek at some entries, click here.
If you’re a job board and looking to make a little more cash off your customers – and who isn’t? – take note of this strategy by CareerBuilder. Don’t let employers run their own PPC campaigns, creating more competition and cost for you. Run it for them at a premium.
Good to see someone’s thinking (or at least listening) over at CareerBuilder.
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January 27th, 2007 at 9:11 pm
Thanks for posting Joel. This was a long process to get this creative deal done between Google, YouTube and CB and the more exposure the better. We expect more of these types of solutions to be integrated for forward thinking organizations in the future.
Although this was a one off for CB, companies should continue to think about outside-the-box strategies for attracting potential employees. Leveraging SEM marketing will be an integral part of this and can be more complex than it may seem at first glance. As a corporation, be sure to have professionals helping you navigate this platform.
Thanks for your support as always.
Jason Katcher
Google, Inc.
jkatcher@google.com
March 8th, 2007 at 5:30 pm
This was such a fun contest, and surprisingly I made it to the finals! Hey everyone vote for me as a Pirate: http://careerbuilder.com/disneydreamjobs/dream-job-applicant.asp?jtid=1&ytid=IGLcqQLC1y8&cbRecursionCnt=1&cbsid=5a813e1489ae461e9e0a1d58b0c8ae5e-226684496-rr-4
Much