Comments on: ‘yahoo’ is not google’s most searched term of 2006 http://www.cheezhead.com/2007/02/02/googles-most-searched-2006/ Insight and opinion from the world of employment. Sun, 20 Jul 2008 07:14:41 +0000 http://wordpress.org/?v=2.5.1 By: Matt Martone http://www.cheezhead.com/2007/02/02/googles-most-searched-2006/#comment-10759 Matt Martone Mon, 05 Feb 2007 14:37:44 +0000 http://www.cheezhead.com/2007/02/02/googles-most-searched-2006/#comment-10759 Sorry Joel. Looks like we were both wrong. As you pointed out, I was wrong when I cited Google Trends as a measure for the overall number of searches on Google. As Tim pointed out, you were wrong when you cited Google Zeitgiest as a better measure. In the end, I was wrong on this and so were you yet I think we can both agree that when it comes to the online recruitment space which you and I support, few if any are better positioned that Yahoo.... We are leveraging a Yahoo's huge and qualified audience with matching technologies to help companies attract talent whether their recruiting needs are local/international, active/passive or industry/occupation specific. - 124 million unique visitors (comScore) - 79% of our audience is employed full-time (comScore) - Search marketing for recruitment on Yahoo! Search and partner networks - Behavioral targeted display recruitment advertising and on sites like Yahoo! Finance, Music, Personals, Education etc. - Job posting/resume searching on Yahoo! HotJobs Btw, according to the Hitwise report which Tim references, excluding adult-orientated content, ‘Yahoo’ was the #4 search term across all engines. ‘Yahoo.com’ was #7. That's 2 terms in the Top 10. I can live with that. Sorry Joel. Looks like we were both wrong.

As you pointed out, I was wrong when I cited Google Trends as a measure for the overall number of searches on Google.

As Tim pointed out, you were wrong when you cited Google Zeitgiest as a better measure.

In the end, I was wrong on this and so were you yet I think we can both agree that when it comes to the online recruitment space which you and I support, few if any are better positioned that Yahoo….

We are leveraging a Yahoo’s huge and qualified audience with matching technologies to help companies attract talent whether their recruiting needs are local/international, active/passive or industry/occupation specific.

- 124 million unique visitors (comScore)
- 79% of our audience is employed full-time (comScore)
- Search marketing for recruitment on Yahoo! Search and partner networks
- Behavioral targeted display recruitment advertising and on sites like Yahoo! Finance, Music, Personals, Education etc.
- Job posting/resume searching on Yahoo! HotJobs

Btw, according to the Hitwise report which Tim references, excluding adult-orientated content, ‘Yahoo’ was the #4 search term across all engines. ‘Yahoo.com’ was #7.

That’s 2 terms in the Top 10. I can live with that.

]]> By: ExposureTim http://www.cheezhead.com/2007/02/02/googles-most-searched-2006/#comment-10249 ExposureTim Fri, 02 Feb 2007 22:19:26 +0000 http://www.cheezhead.com/2007/02/02/googles-most-searched-2006/#comment-10249 I completely agree there, but it's better than the Zeitgeist I completely agree there, but it’s better than the Zeitgeist

]]> By: joel http://www.cheezhead.com/2007/02/02/googles-most-searched-2006/#comment-10248 joel Fri, 02 Feb 2007 22:14:46 +0000 http://www.cheezhead.com/2007/02/02/googles-most-searched-2006/#comment-10248 That's not the point. The noted blog states that Google Trends is a measure of most searched terms on Google. It is not. You can debate Google's filter all day, but I don't see how you can argue Trends being a gauge for top searched terms. That’s not the point. The noted blog states that Google Trends is a measure of most searched terms on Google. It is not. You can debate Google’s filter all day, but I don’t see how you can argue Trends being a gauge for top searched terms.

]]> By: ExposureTim http://www.cheezhead.com/2007/02/02/googles-most-searched-2006/#comment-10245 ExposureTim Fri, 02 Feb 2007 21:56:24 +0000 http://www.cheezhead.com/2007/02/02/googles-most-searched-2006/#comment-10245 Actually, you're the one who's wrong here. The Zeitgeist doesn't contain true data, it excludes obvious, adult-oriented terms and terms like Yahoo - which would otherwise dominate the list consistently. See Google's own admission of this, http://googleblog.blogspot.com/2006/12/how-we-came-up-with-year-end-zeitgeist.html which was only published after SearchEngineLand.com pushed them to admit it: http://searchengineland.com/061229-075249.php An independent source give MySpace the lead over Yahoo: http://weblogs.hitwise.com/leeann-prescott/2007/01/2006_top_search_terms_a_closer.html Actually, you’re the one who’s wrong here. The Zeitgeist doesn’t contain true data, it excludes obvious, adult-oriented terms and terms like Yahoo - which would otherwise dominate the list consistently.

See Google’s own admission of this,
http://googleblog.blogspot.com/2006/12/how-we-came-up-with-year-end-zeitgeist.html

which was only published after SearchEngineLand.com pushed them to admit it:
http://searchengineland.com/061229-075249.php

An independent source give MySpace the lead over Yahoo:
http://weblogs.hitwise.com/leeann-prescott/2007/01/2006_top_search_terms_a_closer.html

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