compete.com on jobster, facebook partnership
February 8th, 2007
Ryan Carrigg over at Compete.com has a nice post entitled “Jobster and Facebook Partnering?,” which details some of their estimated traffic data and what it could all mean for the upcoming deal.
So can Jobster compete with the behemoths of the online job market? Probably not. But, that may not be what they set out to do. Jobster has something different than Monster and the others; a social network. The only true rival site that comes to mind is LinkedIn.com, the professional’s social networking service. Interestingly enough, a Facebook/Jobster partnership that attracts the same 1% of total unique visitors from Facebook would currently leapfrog Jobster past LinkedIn.
So, instead of Jobster vs. Monster, should we be talking about LinkedIn (already partnered with Simply Hired) vs. Jobster? Hmm.
According to Compete.com data, Simply Hired saw a 1 percent increase in traffic from their partnership with MySpace. The kind of deep integration Jobster is talking about with Facebook should mean a similar traffic increase.
It’s worth noting that Compete data is merely an estimation of traffic, by the way. More info here.
February 8th, 2007 at 5:42 pm
“According to Compete.com data, Simply Hired saw a 1 percent increase in traffic from their partnership with MySpace. The kind of deep integration Jobster is talking about with Facebook should mean a similar traffic increase.”
In other words, worthless…
February 11th, 2007 at 2:52 pm
Free Job Postings = Spam right?
February 13th, 2007 at 1:53 am
Joel, I think you got the numbers wrong…the simplyhired-myspace partnership brings 1% of myspace users to simplyhired. from the article:
“Compete data shows that the Myspace jobs pages are currently being utilized by about 1% of total Myspacers”
That could be a huge number, but kind of hard to believe. If there are 100 million myspace users, SH getting 1 million users from there alone….that would make it much bigger than indeed.
and a similar thing could help jobster.
February 16th, 2007 at 2:12 pm
Joel, thanks for taking the time to read and write about my post. Gloria is correct though, the 1% is of total myspace (and possibly facebook) users, not a 1% increase.
Thanks!
March 3rd, 2007 at 5:59 pm
You might want to take a reality check on this supposed Jobster/Facebook “partnership.”
Who is calling it a partnership? Jobster. To my knowledge, Facebook has issued no press release on this supposed “partnership” (http://www.facebook.com/press.php). Facebook seems to be very happy doing what they’re doing, thank you. Jobster is just a flea on a big dog.
Here’s all it is:
Facebook has an API that anyone can use FOR FREE. Once you’ve written your app, it appears on their list (http://developers.facebook.com/products.php?&desktop=&sort=2). It doesn’t even look to me as though Facebook polices the apps very much; I would hope they know a lot about Jobster, but who knows? You can also define yourself as a Facebook group. It’s not like you’re a first-class module in Facebook; you’re just another service plugged into it. To get a feel for which of these plugins interest Facebook, the one they are calling their “Featured Product” is MoochSpot, which is for tracking expenses.
Good luck to Jobster. Maybe someday they’ll be the featured product.
It is bizarre to me that HR professionals would accept Jobster PR at face value. A partnership is a two-way street. To be sure, perhaps Facebook will be gratified by the bazillions of hits that come their way from Jobster (possible? Doubtful). Or maybe there will be a universal shout from the kids that the Jobster CareerCenter is a great feature. But right now, the 2nd most popular app (after one written by Facebook) is “Your Hottest Friend,” which should give you an idea of what the student mind values (http://developers.facebook.com/products.php?&desktop=&sort=2).