Comments on: simply hired introduces banners ads, jumps shark? http://www.cheezhead.com/2007/02/12/simplyhired-jumps-shark/ Insight and opinion from the world of employment. Sun, 20 Jul 2008 06:55:20 +0000 http://wordpress.org/?v=2.5.1 By: Joe Stubblebine http://www.cheezhead.com/2007/02/12/simplyhired-jumps-shark/#comment-12203 Joe Stubblebine Tue, 13 Feb 2007 20:41:25 +0000 http://www.cheezhead.com/2007/02/12/simplyhired-jumps-shark/#comment-12203 Since the banners are related to the content and add some nice color to the page in a non-intrusive manner, I think they go hand-in-hand with the search results and make sense. However, as you had pointed out in previous examples, when a job board starts serving out Miller Light ads, then we got a problem. And since they're not weighting the search results to give higher placement to companies who are purchasing banners (2 Java jobs show up from JobCircle.com on position 4 and 6 and we don’t buy banners), I don't have a problem with it. I'd bet that jobseekers probably don't either. Since the banners are related to the content and add some nice color to the page in a non-intrusive manner, I think they go hand-in-hand with the search results and make sense.

However, as you had pointed out in previous examples, when a job board starts serving out Miller Light ads, then we got a problem. And since they’re not weighting the search results to give higher placement to companies who are purchasing banners (2 Java jobs show up from JobCircle.com on position 4 and 6 and we don’t buy banners), I don’t have a problem with it. I’d bet that jobseekers probably don’t either.

]]> By: Chad Sowash http://www.cheezhead.com/2007/02/12/simplyhired-jumps-shark/#comment-12160 Chad Sowash Tue, 13 Feb 2007 14:49:21 +0000 http://www.cheezhead.com/2007/02/12/simplyhired-jumps-shark/#comment-12160 Joel, Didn't you say "The greatest risk in life is to not take any"? Much like your JobThread, SimplyCheezJobs, UCheez, and a litany of other CheezRisks they're trying something new to see if it resonates with jobseekers and new perspective advertisers. I'm not sure this risk involves a shark just yet. In case you forgot: http://www.cheezhead.com/2006/12/20/happycheezyholidayvideo Joel, Didn’t you say “The greatest risk in life is to not take any”? Much like your JobThread, SimplyCheezJobs, UCheez, and a litany of other CheezRisks they’re trying something new to see if it resonates with jobseekers and new perspective advertisers. I’m not sure this risk involves a shark just yet.

In case you forgot: http://www.cheezhead.com/2006/12/20/happycheezyholidayvideo

]]> By: Doron http://www.cheezhead.com/2007/02/12/simplyhired-jumps-shark/#comment-12079 Doron Tue, 13 Feb 2007 03:10:28 +0000 http://www.cheezhead.com/2007/02/12/simplyhired-jumps-shark/#comment-12079 "Once a job board has "jumped the shark", fans sense a noticeable decline in quality or feel the job board has undergone too many changes to retain its original charm." Quality is still the same i guess and there's not much that has been changed- for me a "nah". And whats wrong with making some bucks? “Once a job board has “jumped the shark”, fans sense a noticeable decline in quality or feel the job board has undergone too many changes to retain its original charm.”

Quality is still the same i guess and there’s not much that has been changed- for me a “nah”. And whats wrong with making some bucks?

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