Cheezhead Recruiting News and Opinion

When EmploymentGuide.com contacted me a few months ago to speak at their annual conference, I was certainly open to the opportunity but was a bit skeptical. You see, the site, primarily targeting the part time jobs market, is just a part of a larger, print-focused organization serving markets across the US.

Keyword: Print-focused. (Or is that two words? Mmm, whatever.)

I’ve known some of the cats on the dot-com side for a few years now, but couldn’t fathom those in leadership being open to someone like me – who embraces new media so openly – coming in as their VIP speaker. Ambush maybe? Nonetheless, I agreed and went in this week with an open mind.

I was not disappointed. In fact, I was extremely impressed.

The company, like many others in the same boat being pushed to rethink their business models in this brave new world, is embracing the Internet, as opposed to burying their heads in the sand. It is clearly a tough choice, but one that has clearly been made, backed by implementations.

In addition to my presentation, practically all the meeting’s events centered on all things digital. There was even an entire session dedicated to, gulp, SEO, helping teach reps the importance of optimized job postings and, gulp again, blog posts.

Equally pleasantly surprising was the EG team of reps from around the country. Everyone I spoke to was genuinely curious about utilizing the Web to the fullest and took every advantage to pick my brain, all accompanied by a healthy dose of warm, Norfolk, Virginia hospitality (which, is even cooler considering most of the people weren’t even from The South).

Without making this anymore of a lovefest, I’ll end by saying my hat’s off to EG, historically a traditional print play making the right moves, evolving with the help of some great employees. Over the next few posts, I’ll be highlighting various leaders of, and initiatives within the organization.

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