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Archive | February, 2007

so maybe it’s not rolling stone …

6. February 2007

2 Comments

Growing up, I always dreamed of one day being featured in Rolling Stone or Sports Illustrated. Ain’t happenin’. I’m not sure where The Wall Street Journal would have fit in, but I’m happy to be featured, albeit oh-so-minimally, in today’s newspaper in a section entitled Paygrade: Blogging for Web Sites. It’s on page B13 if [...]

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cheezhead super bowl XLI commercial (video)

5. February 2007

12 Comments

One of these days I’ll grow-up, but until then … Cheezhead Super Bowl XLI Commercial, 2:31 Hopefully this is working. YouTube’s been on the fritz this evening, and I need to sleep. If all else fails, try here.

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google search goes local with job search

3. February 2007

5 Comments

I came across the following while doing a local job search: Though clearly a test at this point, something like this going mainstream would certainly create an interesting new challenge for job sites targeting local markets, as well as potentially creating an intriguing new opportunity for employers. Stay tuned.

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the misleading mysticism of google pagerank

3. February 2007

3 Comments

Last month, I could probably count the number of people commenting on their Google PageRank with both hands. If you don’t know, PR is Google’s public rating of a particular page, using a scale of 0-10. The higher the better. Click here to see your own site’s PR, if you don’t already have Google’s toolbar. Though [...]

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‘yahoo’ is not google’s most searched term of 2006

2. February 2007

4 Comments

A recent post by Yahoo’s Matt Martone cites a Yahoo blog touting data from Google Trends that Yahoo! is “the number one search term on their search engine last year.” Wrong. Google Trends tracks the number of times a certain word or phrase ends up in Google’s index. It does not reflect the most searched terms. For that [...]

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theladders should stop bait-n-switch tactics

2. February 2007

82 Comments

Do a search on a site like LocalCareers for TheLadders. You’ll get to a job like this: They do it via HotJobs too. “Great!” you say to yourself, “TheLadders has an opening for a ‘Sr. Manager, Interactive Marketing.’ I’d like to work for them.” Not so fast. Clicking the apply button takes you here: To a novice, which [...]

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avoiding the pitfalls of hiring an seo firm

1. February 2007

5 Comments

A client jokingly forwarded a recent article entitled “Optimizers not optimal for getting site noticed.” The author is critical of the SEO profession, which she believes is riddled with scam artists. For the most part, search engine optimizers are — do I dare say it out loud? — crooks. They promise the sky and all the [...]

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