Let me preface this post by saying I saw “300″ this weekend and it’s badass and well worth the time and money to see, especially if you’re a meathead like me.
Now to your regularly scheduled post.
The first time I remember seeing anything about the movie “300″ was on MySpace. If memory serves, the background of MySpace’s homepage was promoting the movie. I had never seen anything about the film before then. This was about 4 months ago. I remember thinking, “What the heck is this about?” It made an impression.
Between then and the opening weekend, which generated $70 million in revenue, the movie used a variety of marketing strategies, but the presence on MySpace held strong. They even sponsored the increase in the number of photos users could upload to, you guessed it, 300. They have over 2 million friends.
According to a story in today’s New York Times:
[The film] received a boost about a month ago when a trailer - highlighting the movie’s stylized, computer-assisted visual approach - caught fire on MySpace.
At its core, MySpace and other social networking sites are simply ways to make positive connections and communication. For movies, bands and other forms of entertainment, these are becoming very profitable connections.
For savvy employers and businesses, such connections can be immensely positive as well. If you’re not harnessing the power of MySpace, what are you waiting for?
March 12th, 2007 at 3:18 pm
Agree 100% Joel. I actually wrote something very similar this morning, and referenced your post regarding the facebook claim, “We are also the largest photo-sharing site in the United States”.
March 12th, 2007 at 4:48 pm
The marketing machine for 300 The Movie did an awesome job and undersood their demo. I saw the ads on Myspace, but only weeks after hearing it from Chuck Liddell himself. Chuck had just defended his UFC Light Heavyweight Championship belt, by knocking out Babalu Sobral in the first round, and then invited everyone to his “I’m a Badass” after-fight party sponsored by 300TheMovie.com.
Now, that’s one helluva easy and creative way to hit your target, “guys who like fights” demo, pay the toughest guy on the planet to deliver your message personally.
So I booted up my computer and found what 300themovie.com was all about.
Reader reference:
http://www.icemanmma.com
March 12th, 2007 at 4:55 pm
pshaw…you losers obviously don’t keep up on your Frank Miller novel’s. I’ve been tracking this flick since Sin City aired on the big screens. I guess everyone can’t be a total douchebag nerd like me.
March 13th, 2007 at 2:31 am
Interesting.. but hardly fascinating. I dont think myspace.com deserves all the credit for this movies success… they have had ads running all over the place…Maybe I am too old to be hip to myspace (been in the business world for 12 years) but other than male or female profiling, how can they “target” advertising from a recruitment standpoint? Seriously, I dont know. Ok, judging from the other postings on this site, im ready to get bashed about how out of touch I am. Keep doing what youre doing Joel, I like your thought pattern but some of your posts are stale every now and then.
March 15th, 2007 at 10:21 pm
If MySpace was around back when Elvis was trying to make it on the scene, it would not have taken him four years just to make an album. Bands such as Kalaeloa (who is on my MySpace profile) can begin making an album and promoting it in record time.
March 19th, 2007 at 11:04 pm
Same here. Got to familiarize the movie over myspace. Then searched the site at google. lol
March 30th, 2007 at 6:04 pm
i think 300 was sick peirod