Comments on: does search beat remarkable?

By: martin snyder

martin snyder — Wed, 21 Mar 2007 13:22:37 +0000

I agree with the cheez- people buy what is in front of them. Shelf space is more important than good taste, and search will beat ‘remarkable’ if its one or the other.

Likewise, I think the same is true for ‘passion’ and ‘excellence’ v. just plain execution, in many cases.

I blogged on that topic the other day:

http://www.ere.net/blogs/Martin_Snyders_Passing_Scene/0DBA9237681942D3B6806E60735A477E.asp

As usual Joel comes up with the non-CW insight…

By: kelvin newman

kelvin newman — Tue, 20 Mar 2007 16:10:55 +0000

Being an SEO I’m always going to champion the opportunities that a good search marketing campaign offers. However while search might be enough now as the cost of the technical back ends gets cheaper there are going to be even more niche competitors.

Now a number of blogs are offering their own job sites I can see similar developments in this direction.

By: Daniel R. Sweet

Daniel R. Sweet — Mon, 19 Mar 2007 22:06:34 +0000

How about both?

Just the fact that people come doesn’t mean that you’ll end up monetizing those people. I get some great Google Love, too (at least, for a site of my size), but if people don’t like what they see, I’ll be talking to different people every day. That defeats the purpose.

Admittedly, it takes a little bit more time, but by being remarkable (which hopefully means that you’re providing something that people want), people will find you eventually.

I’m willing to bet, in fact, that you wouldn’t pick search if you had to make the selection. It is highly unlikely you would be in the position that you are, complete with your impressive “sell out”, if you didn’t retain the people that found you.

That being the case, I still won’t turn down Google’s #1 spot for “Houston Recruiter” or “Texas Recruiter”.

Dan

By: Catbert

Catbert — Mon, 19 Mar 2007 16:13:16 +0000

I disagree.

“Remarkable” creates loyalty, retention, and repeat customers to any revenue channel. These things are critical to sustained growth of a business enterprise.

“Search” puts eyeballs on a page (or increases the odds that eyeballs will land on a page). If the product or service being offered is found to be less than “remarkable”, SEO isn’t gonna help all that much.

Maybe I view “remarkable” as a goal and “search” as a tool (or a tactic?) towards reaching the goal.