I obviously don’t have internal data, but if you believe that content has a lot to do with traffic (and I do), then the fact that sites like LinkedIn, ZoomInfo and even Jobster make their profiles searchable has a lot to do with growing traffic numbers, brand awareness, sales and a whole lot of other good things.
It’s a sound strategy. So it’s no surprise that Facebook is starting to show up in a lot of searches I’ve been doing lately. Google is reporting nearly 40,000 profiles to date, and that’s only going to get larger as spiders feed on the site.
This search-friendly data, surely soon-to-be hundreds of thousands of pages strong, will no doubt drive more new users in addition to more traffic for Facebook. Well done, although I’m curious to see how private-conscious members will react. MySpace, in contrast, fails.
Imagine Monster opening up all their resumes to search engines? Just sayin’.
Popularity: 3% [?]
April 11th, 2007 at 3:37 pm
Ummm! Monster allowing resume profiles to be searchable. Sounds alot like Jobster. I would like to see that happen, considering all the bashing that Jason did on Monster. Monster v. Jobster – Round 1.
April 11th, 2007 at 3:41 pm
oops! I meant Round 2. Jason threw the first punch.
April 11th, 2007 at 4:42 pm
and i also wonder what percentage of revenue MNST receives from resume database access… :)
As a shareholder I would definitely be screaming FOUL from the mountaintops. Just sayin’
April 11th, 2007 at 6:29 pm
Eh, if they use their privacy options available through Facebook right they shouldn’t worry about it.