Mon, Apr 30, 2007
With what appears to be no organized optimization strategy whatsoever, Union Pacific is racking up some nice organic rankings on Google with their .jobs domain.
In this example, they rank Top 5 for “railroad jobs,” a term Wordtracker currently estimates at 252 search queries per day.
Well done, UP.
Popularity: 4% [?]
Joel Cheesman - who has written 1471 posts on Cheezhead Recruiting News and Opinion.
One of the most widely-read bloggers on emerging recruitment issues in the world. Accomplishments include being named Recruiting.com’s Best Technology Recruitment Blog and Best Recruiting Blog. Joel's been featured in Fast Company magazine, BusinessWeek Magazine, Resumes for Dummies, U.S. News & World Report, The Wall Street Journal and more. Plug into Joel via Twitter, MySpace, Facebook, iTunes, YouTube or Flickr.
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May 1st, 2007 at 9:30 am
Joel, Union Pacific has built over 400 content specific pages within their http://www.unionpacific.jobs. To your point, I agree their motivation likely has more to do with their own hiring needs and online employment strategy vs. pure search engine manipulation. Nice to see that the effort & display of quality content can still be ‘organically’ rewarded. There is an intersection between “online employment strategy” and low cost traffic acquisition as a result of concerted search engine optimization. Effort is required. Effort will be rewarded. It’s competitive but at the end of the day, content is king. Strategies that can best gain recognition from the search providers for employment related content, I will leave to experts such as yourself. :)
Ray Fassett
.jobs
May 1st, 2007 at 11:51 am
Joel,
In your opinion, how much does the “.jobs” suffix help here?
H to the Izzo,
A.
May 1st, 2007 at 4:00 pm
http://www.cheezhead.com/2006/08/25/google-matt-cutts-on-dot-jobs-domain/
May 1st, 2007 at 4:03 pm
Any indication if MSN and Yahoo! follow the same algorithm?
May 3rd, 2007 at 7:10 am
I’m surprised you haven’t picked up on Google booting CareerBuilder from their index. You won’t find them #1 anymore for any important keywords.