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Archive | May, 2007

vertical search = better roi?

22. May 2007

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There’s a great article over at Practical Ecommerce entitled “Vertical Search Could Mean Better ROI.” For example, www.indeed.com is a search engine used to find results associated with jobs. It’s nothing but jobs. It makes sense that some companies, whose businesses depend on some aspect of job creation, fulfillment or servicing might advertise on this search [...]

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dan finnigan leaving yahoo! hotjobs

21. May 2007

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Classified Intelligence is reporting EVP and GM of HotJobs, Dan Finnigan, is leaving the company. Click here for the full report. And more on Yahoo in BusinessWeek: The departed now include more people who have been with the company for six or more years of its 13-year existence–not the very top execs, but the seasoned middle managers [...]

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myspace pimps simply hired – again

21. May 2007

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MySpace is once again promoting its jobs section, powered by Simply Hired, via bulletin, to its almost 180 million profiles. The first I noted here back in November 2006. Again, good to have friends in high places. As a marketer, I can’t help but be a little green with envy.

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penelope trunk podcast

18. May 2007

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Like most writers I meet, Penelope Trunk, author of the new book entitled Brazen Careerist: The New Rules for Success, is quite an interesting character. She’s a reader of Cheezhead (she’s from Wisconsin, by the way, which may or may not have anything to do with reading this Cheezhead) and was going to be in Cleveland, [...]

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google turning vertical search integration up to 11

16. May 2007

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Google apparently testing a new way to integrate various (and more) verticals: Techcrunch has a nice breakdown. No sign of Base job content … yet.

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google news creeps into organic search results, jobs next?

16. May 2007

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Life is getting a little better for news sites. News items, images and even blogs creeping their way into Google’s organic search results is nothing new, but the preferential treatment news entities are starting to get, combining photos with content, is pretty significant. Checkout the following search results for “online recruitment” and “sales jobs“: No big deal, [...]

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podcast with indeed.com’s paul forster

16. May 2007

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I had originally wanted to chat with Indeed.com’s Paul Forster after hearing about their recent partnership with a handful of applicant tracking providers. However, after hearing they had begun beta-testing a pay-per-action, or PPA offering, I became doubly interested in speaking with him. Pay particular attention to Paul’s comments regarding partnering with ATS’s, while at the [...]

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