Thu, Jun 14, 2007
I was a bit hard on Jobfox at launch, particularly regarding the name change from Market10. However, to their credit, they are stockpiling an arsenal of industry experts that make this one to watch in the future. For the present, though, checkout their new commercial, currently running in Atlanta and the San Francisco area.
They’re also currently advertising on MySpace’s jobs section:
Joel Cheesman - who has written 1226 posts on Cheezhead.
One of the most widely-read bloggers on emerging recruitment issues in the world. Accomplishments include being named Recruiting.com’s Best Technology Recruitment Blog and Best Recruiting Blog. Joel's been featured in Fast Company magazine, BusinessWeek Magazine, Resumes for Dummies, U.S. News & World Report, The Wall Street Journal and more. Plug into Joel via Twitter, MySpace, Facebook, iTunes, YouTube or Flickr.
|
June 14th, 2007 at 8:36 am
Good to see one of the new guys investing in some marketing. No amount of “organic” traffic will make your site successful. You have to advertise a website to get people to visit it.
June 14th, 2007 at 5:11 pm
Hey chrisr2,
So what were the advertising budgets of Facebook, MySpace, and YouTube?
I’ll tell you. $0.
You clearly don’t understand the social Web or the power of viral marketing that can occur on social sites. Either does JobFox and hence the ridiculous ad spend by the former AOL genius that runs marketing for them.
There are a slew of other smaller but growing sites out there (including job-related sites) that also spend $0 on marketing but I doubt you could name any of them
June 15th, 2007 at 12:38 pm
ummmm, time for a “reality check”! JobFox is a job board, not a “social site”.
I suppose Monster would have established and maintained such a dominant position in their space with, I’ll tell you, $0 ad spend??? Sheesh, try getting a clue instead of that viral bug that’s keeping you under the weather!
June 16th, 2007 at 1:41 pm
Indeed & SimplyHired - $0 ad spend
They are also job boards with growing traffic numbers - not social sites. Check the traffic numbers compared to JobFox - Fatbert.
June 16th, 2007 at 1:45 pm
Indeed & SimplyHired - $0 ad spend
They are also job boards (they also aggregate third party listings) with growing traffic numbers - not social sites. Check the traffic numbers compared to JobFox - WAY higher than JobFox. JobFox launched in ‘05.
When you make a service that is actually useful on the Web - you don’t need to spend that much money on marketing. Viral marketing is free - it’s what works on the Web.
Anything to add?
June 18th, 2007 at 1:42 am
@realitycheck
Both indeed and SimplyHired are spending some $ on marketing. Maybe not the for you “visible” marketing like banners and billboards but they are highly active in seo, sem and affiliate marketing.
June 18th, 2007 at 1:57 pm
Hey Doron,
Excellent point!! I stand corrected.
Do you have any idea what SH & Indeed are spending on marketing? In your opinion - is it working for them?