jobster goes bargain basement on ppa

Thu, Jun 28, 2007

We gave Monster a hard time for a recent price cut, so figure Jobster’s fair game as well. The following e-mail went out recently in light of their new PPA model, now promoted at $1 per applicant, down from $5.

Jobster Sale

Next strategy, 1 cent-per-applicant? The question: Does this mean PPA is a lost cause, just not ready for prime time, Jobster is on its last legs, both or neither? For more, checkout a recent podcast with Indeed’s Paul Forster on the topic.

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This post was written by:

Joel Cheesman - who has written 1433 posts on Cheezhead Recruiting News and Opinion.

One of the most widely-read bloggers on emerging recruitment issues in the world. Accomplishments include being named Recruiting.com’s Best Technology Recruitment Blog and Best Recruiting Blog. Joel's been featured in Fast Company magazine, BusinessWeek Magazine, Resumes for Dummies, U.S. News & World Report, The Wall Street Journal and more. Plug into Joel via Twitter, MySpace, Facebook, iTunes, YouTube or Flickr.

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4 Comments For This Post

RealityCheck Says:
June 28th, 2007 at 2:08 pm

$1 seems reasonable for PPA for a job board…I think Jobster should be praised for trying this as a test…it’s just a test…not ridiculed

apparently, some of Indeed’s customers have shown interest in the model….maybe this will work, maybe not. I think it’s too early to tell

chrisr2 Says:
June 28th, 2007 at 2:12 pm

The problem is most HR folks dont know PPA from their NDA. I think its an idea that is ahead of its time.

ujustdontgetit Says:
June 29th, 2007 at 11:38 am

the biggest problem I face is the amount of unqualified resumes that come in. why would i pay $1 for each candidate when i could drum up a huge bill for poor resumes? i would rather negotiate a low per-job price with a mojor board and then weed through everything. Lets say I pay $100 per ad, and receive 200 resumes, thats only $50 per candidate…. get it?

remember, unlike consumer advertising, we dont want a ton of clicks, but rather quality. i dont want to get charged for a ton of poor resumes. just give me a low per job price and i am happy.

nice name…jobster… lol

Jason Says:
September 13th, 2007 at 4:10 pm

Did anyone even think of ppc before google started rolling onto it…can u imagine where google would have been without the ppc thingy……

I agree with RealityCheck ,its not to be ridiculed

RealityCheck Says:
June 28th, 2007 at 2:08 pm
$1 seems reasonable for PPA for a job board…I think Jobster should be praised for trying this as a test…it’s just a test…not ridiculed

apparently, some of Indeed’s customers have shown interest in the model….maybe this will work, maybe not. I think it’s too early to tell
chrisr2 Says:
June 28th, 2007 at 2:12 pm
The problem is most HR folks dont know PPA from their NDA. I think its an idea that is ahead of its time.
ujustdontgetit Says:
June 29th, 2007 at 11:38 am
the biggest problem I face is the amount of unqualified resumes that come in. why would i pay $1 for each candidate when i could drum up a huge bill for poor resumes? i would rather negotiate a low per-job price with a mojor board and then weed through everything. Lets say I pay $100 per ad, and receive 200 resumes, thats only $50 per candidate…. get it?

remember, unlike consumer advertising, we dont want a ton of clicks, but rather quality. i dont want to get charged for a ton of poor resumes. just give me a low per job price and i am happy.

nice name…jobster… lol
Jason Says:
September 13th, 2007 at 4:10 pm
Did anyone even think of ppc before google started rolling onto it…can u imagine where google would have been without the ppc thingy……

I agree with RealityCheck ,its not to be ridiculed

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