jobster goes bargain basement on ppa
June 28th, 2007
We gave Monster a hard time for a recent price cut, so figure Jobster’s fair game as well. The following e-mail went out recently in light of their new PPA model, now promoted at $1 per applicant, down from $5.
Next strategy, 1 cent-per-applicant? The question: Does this mean PPA is a lost cause, just not ready for prime time, Jobster is on its last legs, both or neither? For more, checkout a recent podcast with Indeed’s Paul Forster on the topic.
June 28th, 2007 at 2:08 pm
$1 seems reasonable for PPA for a job board…I think Jobster should be praised for trying this as a test…it’s just a test…not ridiculed
apparently, some of Indeed’s customers have shown interest in the model….maybe this will work, maybe not. I think it’s too early to tell
June 28th, 2007 at 2:12 pm
The problem is most HR folks dont know PPA from their NDA. I think its an idea that is ahead of its time.
June 29th, 2007 at 11:38 am
the biggest problem I face is the amount of unqualified resumes that come in. why would i pay $1 for each candidate when i could drum up a huge bill for poor resumes? i would rather negotiate a low per-job price with a mojor board and then weed through everything. Lets say I pay $100 per ad, and receive 200 resumes, thats only $50 per candidate…. get it?
remember, unlike consumer advertising, we dont want a ton of clicks, but rather quality. i dont want to get charged for a ton of poor resumes. just give me a low per job price and i am happy.
nice name…jobster… lol
September 13th, 2007 at 4:10 pm
Did anyone even think of ppc before google started rolling onto it…can u imagine where google would have been without the ppc thingy……
I agree with RealityCheck ,its not to be ridiculed