As predicted (not like it was a tough prediction though), eBay’s Kijiji is currently utilizing Google AdWords to promote their free classifieds site in local markets around the country. Time to make peace with ever-increasing PPC budgets, if you haven’t already.

If you make your living selling to HR, you owe it to yourself to checkout HRmarketer’s Trends in HR Marketing: HR Buyers’ Behavior 2007. It’s an in-depth survey on the habits and preferences of “HR buyers.”
A few highlights:

HR buyers don’t value traditional print media as a primary source of information compared to other online sources […]

I’m sure Cheezhead has the feel of a huge, multinational organization. But the truth is we’re really small. No, seriously. Like, ant small. However, we do have our share of visitors. In fact, some readers hoping to leave comments, or who want to plug into the RSS feed, are apparently having issues at the moment. […]

I’m pretty open about my displeasure with Monster’s interstitial advertising. Which is why I’m happy to hear they’re doing away with them, as well as work-at-home jobs, per today’s earnings conference call. Guess someone’s listening.
Here’s their CEO outlining the restructuring plan in light of deep-sixing 800 employees. It’s a bit long-winded, but a must-listen for […]

The following is a message from Sue Hayden, Senior Vice President, Telesales at Monster, for her team in light of the layoffs:
Team,
By now you have likely heard Sal’s message to all Monster employees and have seen our internal and external communications. We have a number of communications initiatives staged over the next couple of […]

Monster’s damage control to customers:
As a valuable customer, I wanted to take this opportunity to recognize Monster’s restructuring and what it means to you.
The restructuring allows Monster to make reinvestments in some key opportunities, specifically new, innovative products while increasing our global, national and local marketing presence. Our goal is to provide you with […]

Hot off the presses. The following e-mail message went out to Monster employees this morning:
To All Monster Associates:
It has now been more than three months since I was named Chairman and CEO of Monster. In that time, I have had the opportunity to meet with many of you, and appreciate your ideas on how […]