One of my favorite sites and ongoing success stories in the employment space is Jobing, a Phoenix-based board covering a variety of local markets and growing. I first met their president, Aaron Matos, when the company I worked for at the time was an acquisition target of theirs. The deal fell through, and I never got to work with Aaron, but we always wonder What if? when getting together to share niceties (over warm cookies and lemonade if in their booth).
Back then, 2003 I believe, Jobing had just closed on its first acquisition and was merely dreaming of job board domination, one locale at a time. It’s not so much a dream anymore. Since then, Jobing has added a total of 17 local markets to its portfolio, a sports arena, grabbed this year’s SHRM conference by the balls with the help of a boothload of employees – 127 to be exact – and threw a legendary after-party at The Palms.
So, the best kept secret in Internet recruiting ain’t so well-kept anymore. However, in light of some tsunami-sized marketing and growth, the company is continuing its quiet, bite-by-bite progression, coming soon to a local market near you.
Enter the recent acquisition of LocalCareers.com.
Though it wasn’t the story at SHRM – unlike my jumpshot – it should have been. In one stroke of a pen, Jobing was able to nail down a portfolio of domain names that would make Jason Davis red with envy. A complete list of URLs now in Jobing’s hands can be seen here, but some highlights include:
- California Jobs.com
- Arizona Jobs.com
- Nevada Jobs.com
- Florida Jobs.com
- Ohio Jobs.com
- Massachusetts Jobs.com
- Michigan Jobs.com
- Texas Jobs.com
The type-in traffic alone must be impressive. And, for the time-being at least, Google looks quite highly on exact-match domains (just do some searches). As a result, a lot of the bases that would go into driving job seeker traffic in a new market are now covered (although I know it won’t keep Jobing away from traditional marketing).
At this point for the organization, it’s a game of fundamentals and finding enough talent to grow future markets. New hires and acquisitions should make that happen sooner rather than later. While the big boys spend tons on newspaper partnerships and semantics, Jobing has quietly perfected a different way. Quite possibly, a better way.
They’ve come a long way since 2003.
Popularity: 3% [?]
July 13th, 2007 at 9:40 pm
One of the secrets to Jobing.com’s success is the way they run their company. Their leaders decided from the beginning that they did not want to be average. Their employees are treated like stars from the moment they walk in for the interview! Their secret? They treat their employees the way they want them to treat their customers. At Jobing.com they have fun, they care about each other, and they boost each other up! It’s no accident they have grown so large, so fast! I’ve written about their formula for success in my upcoming book, “The Celebrity Experience: Insider Secrets to Delivering Red Carpet Customer Service.” Treat your employees like stars and it’s amazing what they will do for your bottom line!
Donna Cutting
July 14th, 2007 at 1:22 am
I’m a huge fan of the regional-based job board model, and I think that Jobing.com’s approach of using Video, job fairs, print, and Internet to connect jobseekers and employers is right on. They stick to the basics with their job board; a clean interface, a traditional job board model of resume search and job posting packages – and they deliver results. I have known Aaron Matos for a few years, and I am impressed with his keep-it-simple no-nonsense approach to growing his business, and I have a lot of respect for him and his team. People buy from people they like, and it’s hard not to like the energy and enthusiasm they have for helping people find jobs. Go Jobing!
July 16th, 2007 at 11:37 am
Joel, I don’t understand how you can be so down on Monster and so up on Jobing? Same type of model right….pull approach through one page?
July 16th, 2007 at 12:33 pm
Does Jobing have annoying interstitial ads? Um, no.
July 18th, 2007 at 1:33 pm
@ Donna
12 hour days, treating them like cattle… wait don’t Stars get paid well? Jobing’s real secret to success is leveraging their employees by getting them to work for less than they are worth by getting them to buy into their corporate culture.
July 18th, 2007 at 11:53 pm
I was taught if I don’t have anything good to say don’t say anything at all.
I was also taught to call it as it is and not to blow smoke up anyone’s rear.
If anyone truly believes Jobing treats their employees so great and pays them well I challenge that individual to take a confidential poll amongst the current employees, many of whom I know personally and get their thoughts. Their inside reps are pressured into becoming appointment setters and their outside reps are paid to drop off magazines.
To all the Jobing.com peeps out there make sure you hit 75 dials and 20 appointments so you can make it to Level 3.
Make it a great day and be sure to GOJOBING.
That’s All
September 2nd, 2007 at 12:15 am
Aaron Matos can kiss my ass! As a matter of fact all of Jobing can kiss my ass! This company is a joke! They send their people away to training to brain wash them and then try to manipulate everything the person thinks! I dated a girl that worked for this place and she was always compalining about the hours and the lack of money! She stated Aaron was an arrogant asshole who made people believe he cared about building relationship but really he cares about the bottom line! What a joke! She ended up leaving there and was so much happier when she did!
November 4th, 2007 at 12:54 pm
to deez nuts:
Negative attitudes don’t really mix well with Jobing. I can tell you that it is a fantastic place to work despite the income. If money is all you want then that is exactly what you will receive. I am making roughly 1/5th the money that I was before I came to Jobing and it is worth it. As far as the hours; if 8:30-5 bothers you then you don’t have much business being in the workforce at all. As far as Aaron goes, if the CEO is not concerned about the bottom line then he isn’t doing his job. He just realizes that the best way to grow a bottom line is by building those relationships that you mentioned.
GO JOBING!!!