Cheezhead Recruiting News and Opinion

Monster’s damage control to customers:

As a valuable customer, I wanted to take this opportunity to recognize Monster’s restructuring and what it means to you.

The restructuring allows Monster to make reinvestments in some key opportunities, specifically new, innovative products while increasing our global, national and local marketing presence. Our goal is to provide you with the tools to attract and find talent quickly, and we are committed to delivering on this promise.

Monster’s brand is stronger than ever, and we continue to see stellar growth in visits, page views, resumes and applies. Your business is important to us, and we’re committed to making investments in both products and services to help you build a talented, productive workforce.

Regards —

(rep name)

Monster Worldwide ‘Sales to Customer’ Talking Points

• Monster restructured so we could reinvest in the business, shifting resources to improve our products and technology, while executing on strategic global, national and local marketing campaigns.
• It’s important to us that we focus on creating a better match, to provide you with leading-edge tools to attract and find the right talent quickly. This is our commitment to you.
• We feel these moves will create a level of energy and enthusiasm, and we’re committed to being your partner of choice.
• Monster was built by innovative thinking, and we’re confident this realignment of resources will keep Monster at the forefront of the industry it defined 13 years ago.
• Specifically, we’re working on customer-facing initiatives created to improve the employer interface – making it easier for you to navigate, saving you time.
• On the seeker side, the focus will be on personalization, adding rich content and ease of use for the visitors who come to Monster to view jobs, post their resumes and apply to jobs.
• All of the improvements to the site are a result of your feedback. This realignment of resources leverages resources globally, allowing us to build products more efficiently while decreasing time to market.
• These moves also allow us to make a significant additional investment in global, national and local marketing, executing on both short- and long-term programs designed to create and sustain excitement about Monster in the marketplace.
• Monster’s brand is stronger than ever, and we continue to see stellar growth in visits, page views, resumes and applies. Your business is important to us, and we’re committed to making investments in both products and services to help you build a talented, productive workforce.
• Through a reinvestment in product development, innovation and strategic marketing, we are enhancing our value proposition. It is our goal to increase your return on investment by providing you with the online recruitment tools you need to improve quality and speed of hire.
• The reinvestments Monster is making will give us greater speed to market and increase our commitment to a consultative partnership, attributes we are confident will make it easier for you to do business with us as we meet and exceed your hiring needs with professionalism and enthusiasm.
• Our marketing strategies are aggressive and sound. We are passionate about our market dominance and what it means to you, and we are committed to retaining our leadership position in the online recruitment industry we created 13 years ago.

No doubt a lot of clients will be disenchanted by the layoff. As a result, I expect the message and talking points above to be regurgitated numerous time throughout the week.

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