Craigslist practically owns the San Francisco online classifieds market. So, I can’t figure out if it’s ballsy or idiocy that Monster has partnered with the San Francisco Examiner.
Monetary terms of the deal were not disclosed, but it’s safe to assume Monster opened the wallet for this one.
While The Examiner gets a strong brand name and technology, Monster gets The Examiner’s sales force and local branding and relationships, according to Zollman and Newspaper Association of America Vice President Randy Bennett. Monster also receives exposure to The Examiner’s 702,000 local readers, local promotions and other benefits, Michael S. Fernald, recruitment advertising manager said.
You may remember Monster competitor HotJobs struck a similar deal with the San Francisco Chronicle in 2006. The Chronicle is the more popular of the two. The MNST deal will also include the Baltimore Examiner in the future. More details here.
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