This one’s for all the domainers out there. Well, the domainers might already know this stuff, so maybe it’s for the non-domainers.

You’re no doubt familiar with the fact that numbers on a telephone keypad are associated with letters. The number “2″ represents A, B and C, for example. The practice is a little less common since dotcom addresses are typically better to promote and easier to remember for consumers, but the occasional 1-800-555-CARS is still around. Now, what if you combined both strategies?

I received an email recently from a guy who is eagerly gobbling up names in the employment space. Checkout 562464.com (Jobing), for example. Apparently corporations going after anyone doing this on legal grounds is pretty pointless, as numbers can represent anything, or nothing. Sneaky, huh? There are actually entire businesses based on this concept.

The hope is that as cell phone use increases worldwide and mobile Internet connections improve, dialers will more likely type in 5627.com instead of jobs.com. Time will tell whether this takes off to any significant degree and whether squatters can cash in or not. My Blackberry doesn’t sync in this manner, for instance. But it certainly wouldn’t hurt to secure a few good keywords or at least secure your brand(s), if still possible.

I secured 243394323.com (CHEEZHEAD) today. Ya’ know, just in case. Interestingly, the first three digits spelling Monster are 666. Probably just a coincidence.

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This entry was posted on Wednesday, August 22nd, 2007 at 1:58 pm and is filed under big picture, marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.